The effectiveness of loyalty program towards customer loyalty / Mohammad Zaim Mohd Salleh ...[et al.]

QR Code

The effectiveness of loyalty program towards customer loyalty / Mohammad Zaim Mohd Salleh ...[et al.]

In the business field it is very important to win the customer heart and the success of the loyalty program offered to the customers depends on particular rewards given by the service provider. Loyalty and customer loyalty in previous research has shown a significant relationship. There are problems...

Full description

Bibliographic Details
Main Authors:	Mohd Salleh, Mohammad Zaim, Muhamad Yunus, Nor Sara Nadia, Abdul Ghani, Nadiah Maisarah, Arifin, Norafifa, Mohd Ali, Ainunnazlee
Format:	Article
Language:	English
Published:	Faculty of Business and Management, Universiti Teknologi MARA, Shah Alam 2018
Subjects:	Consumer satisfaction Malaysia Customer services. Customer relations Consumer complaints. Complaint letters
Online Access:	https://ir.uitm.edu.my/id/eprint/23194/

Similar Items

A study on customer care center and complaints handling of Kontena Nasional Berhad / Azizah Ahmad Johan
by: Ahmad Johan, Azizah
Published: (2010)

The element of service quality which most contributes to customer satisfaction in using Unipeq Sdn. Bhd. services / Norlisha Bujang
by: Bujang, Norlisha
Published: (2010)

A study of service recovery of customer complaint at Telekom Malaysia Berhad ™ in Kota Bharu / Fatin Nadhirah Ahmad Shafien
by: Ahmad Shafien, Fatin Nadhirah
Published: (2014)

A research about the level of customer satisfaction towards Putra Specialist Hospital (Batu Pahat) Sdn. Bhd. / Siti Zanita Raujan
by: Raujan, Siti Zanita
Published: (2010)

Determining the factors that influenced customer's complaint: a case study at PERNEC Technologies Sdn. Bhd. / Nik Shila Azwin Nek Ahmad Kamal
by: Nek Ahmad Kamal, Nik Shila Azwin
Published: (2006)

A study on the relationship between employee's workplace attitudes and intention to turnover at MISC Berhad / Noor Arbaah Abdul Mutalef
by: Abdul Mutalef, Noor Arbaah
Published: (2007)

Factors contribute to customer complaint towards services at operation department in Johor Port Berhad / Aqashah Shahren Luqman
by: Luqman, Aqashah Shahren
Published: (2013)

Effectiveness of the corrective and preventive action program made by Oleochemicals (M) Sdn Bhd towards customer complaint under company product / Nor Hashimah Omar
by: Omar, Nor Hashimah
Published: (2005)

Assessing customer complaints behaviour towards services delivered in restaurant / Noorliza Zainol ... [et al.]
by: Zainol, Noorliza, et al.
Published: (2014)

Streamyx complaint by customers: a case study in Telekom Malaysia Berhad Melaka / Nur Syahirah Mahassan
by: Mahassan, Nur Syahirah
Published: (2011)

Consumer competency and relationship between dissatisfaction and complaint behaviour among mobile telecommunication network consumers in Lagos, Nigeria
by: Chinedu, Anyanwu Hilary
Published: (2017)

Streamyx complain by customers: a case study of Telekom Malaysia Berhad / Mohd Syafiq Ishak
by: Ishak, Mohd Syafiq
Published: (2010)

Mediation as a consumer dispute resolution mechanism / Hasmah Nordin and Siti Mardhiyyah Zamani
by: Nordin, Hasmah, et al.
Published: (2012)

Consumer complaint behaviour, satisfaction with complaint handling, mobile phone dependency and relationship quality in mobile phone service industry
by: A. Rahman, Mohd. Khirzanbadzli
Published: (2016)

Antecedents of customer loyalty towards private commercial banks in Bangladesh / Md Wasiul Karim and Mohammad Abdul Matin Chowdhury
by: Karim, Md Wasiul, et al.
Published: (2021)

A conceptual framework for customers’ loyalty in mobile loyalty programmes / Sharlini Seridaran and Mohd Nazri Mohd Noor
by: Seridaran, Sharlini, et al.
Published: (2021)

Complainers versus non-complainers: a multi-national investigation of individual and situational influences on customer complaint behaviour
by: Sharma, Piyush, et al.
Published: (2010)

Dimension of customer preference in the Malaysian foodservice industry:the relationship with customer satisfaction and loyalty / Abang Zainoren Abang Abdulrahman
by: Abang Abdulrahman, Abang Zainoren
Published: (2012)

Influence of customer relationship management, technology innovation and customer empowerment on customer loyalty in Kuwaiti banks
by: Aldaihani, Faraj Mazyed Faraj
Published: (2021)

Exploring relationship marketing tactics & customer loyalty: issues in the Malaysian mobile telecommunication sector / Lennora Putit and Mohamad Fariz Abdullah
by: Putit, Lennora, et al.
Published: (2019)

A study on contribution of service quality, price, corporate image and customers' satisfaction towards customer loyalty case study of Telekom Malaysia Kota Bharu region / Hasbullah Zakaria
by: Zakaria, Hasbullah
Published: (2008)

Factors affecting complaint behavior among motor vehicle repair service consumers in Shah Alam, Malaysia
by: Mat, Azmi
Published: (2013)

Factors that makes up profitable customer loyalty toward the organizations / Nurul Huda Mohamad
by: Mohamad, Nurul Huda
Published: (2009)

Factors that contribute to customers loyalty towards nutrilite: A case study in Cheras, Kuala Lumpur / Nur Syafiqah Alia Muhamad Ali
by: Muhamad Ali, Nur Syafiqah Alia
Published: (2008)

Contract manufacturing service quality and its relationship with customer satisfaction and loyalty in F&B industry / Zulkefli Abdul Rahim
by: Abdul Rahim, Zulkefli
Published: (2018)

The impact of integrated TQM and interactivity on customer retention process
by: Faed, Alireza
Published: (2011)

Effects of standardization and customization level on service quality, customer satisfaction and loyalty, and moderating roles of service nature and customer needs
by: Kasiri, Leila Agha
Published: (2015)

Factors that influence customer loyalty in fast food restaurants / Nur Mary Farisha Muhamad Narawi and Nur Syafiqah Hadi Rusdi
by: Muhamad Narawi, Nur Mary Farisha, et al.
Published: (2018)

The antecedents and influence of consumer relationship proneness towards perceived relationship quality and customer loyalty of apparel retailing industry in Malaysia / Siti Ilmiah Ismail
by: Ismail, Siti Ilmiah
Published: (2014)

Ultimate customer loyalty's Holy Grail
by: Ow, Mun Waei
Published: (2017)

Analyzing structural relationships between service quality, disconfirmation, satisfaction and loyalty / Wei Mei Chin
by: Wei, Mei Chin
Published: (2010)

Level of customer satisfaction toward building customer loyalty : a case study at Binaraya PKINK Sdn Bhd / Nurul Aida Mohd Zin
by: Mohd Zin, Nurul Aida
Published: (2012)

Enhancing customer loyalty programs: a study case of Telekom Malaysia Kota Bharu / Ahmad Hafiz Che Hashim
by: Che Hashim, Ahmad Hafiz
Published: (2011)

A study of customer satisfaction toward the service quality provided by SOCSO Rawang / Nadiah Mohd Sharif
by: Mohd Sharif, Nadiah
Published: (2010)

Offshore Outsourcing of Customer Services - Boon or Bane?
by: Sharma, Piyush
Published: (2012)

Post-purchase behavior: consume complaint behavior / Azmi Mat...[et al.]
by: Mat, Azmi, et al.
Published: (2014)

Foreign students’ satisfaction on visa processing: comparison between public and private universities / Azian Mohamed Kassim...[et al.]
by: Mohamed Kassim, Azian, et al.
Published: (2010)

Customer satisfaction at Bank Rakyat customer service: case study on Bank Rakyat head quarters / Siti Shahayu Mohd Rafdzi
by: Mohd Rafdzi, Siti Shahayu
Published: (2015)

To study the relationship between service quality and customer satisfaction of Y- Centre / Mohd Norman Junit and Mohammad Harith Azaman
by: Junit, Mohd Norman, et al.
Published: (2016)

Determinants on service quality that affecting customer’s satisfaction in insurance industry / Nurul Nadia Yusof
by: Yusof, Nurul Nadia
Published: (2010)