The effectiveness of loyalty program towards customer loyalty / Mohammad Zaim Mohd Salleh ...[et al.]
In the business field it is very important to win the customer heart and the success of the loyalty program offered to the customers depends on particular rewards given by the service provider. Loyalty and customer loyalty in previous research has shown a significant relationship. There are problems...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Faculty of Business and Management, Universiti Teknologi MARA, Shah Alam
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/23194/ |
| _version_ | 1848805686599745536 |
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| author | Mohd Salleh, Mohammad Zaim Muhamad Yunus, Nor Sara Nadia Abdul Ghani, Nadiah Maisarah Arifin, Norafifa Mohd Ali, Ainunnazlee |
| author_facet | Mohd Salleh, Mohammad Zaim Muhamad Yunus, Nor Sara Nadia Abdul Ghani, Nadiah Maisarah Arifin, Norafifa Mohd Ali, Ainunnazlee |
| author_sort | Mohd Salleh, Mohammad Zaim |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | In the business field it is very important to win the customer heart and the success of the loyalty program offered to the customers depends on particular rewards given by the service provider. Loyalty and customer loyalty in previous research has shown a significant relationship. There are problems occurs in loyalty program where the customers has a low awareness about the loyalty program, and the delayed in receiving the rewards. Loyalty program are divided into two parts. The first part is soft attribute loyalty program and second part is hard attribute loyalty program. Soft attributes loyalty program are ways of doing things or code of conduct that are intangible and was meant to give customer sense of recognition. Hard attributes loyalty program are basically tangible elements such as discounts card and free gift. A total of 100 respondents were chosen from one selected retailers in Penang and a purposive sampling technique was used. The result shown that both hard and soft attribute has a significant relationship with customer loyalty. |
| first_indexed | 2025-11-14T22:14:59Z |
| format | Article |
| id | uitm-23194 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:14:59Z |
| publishDate | 2018 |
| publisher | Faculty of Business and Management, Universiti Teknologi MARA, Shah Alam |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-231942022-07-04T06:14:04Z https://ir.uitm.edu.my/id/eprint/23194/ The effectiveness of loyalty program towards customer loyalty / Mohammad Zaim Mohd Salleh ...[et al.] abrij Mohd Salleh, Mohammad Zaim Muhamad Yunus, Nor Sara Nadia Abdul Ghani, Nadiah Maisarah Arifin, Norafifa Mohd Ali, Ainunnazlee Consumer satisfaction Malaysia Customer services. Customer relations Consumer complaints. Complaint letters In the business field it is very important to win the customer heart and the success of the loyalty program offered to the customers depends on particular rewards given by the service provider. Loyalty and customer loyalty in previous research has shown a significant relationship. There are problems occurs in loyalty program where the customers has a low awareness about the loyalty program, and the delayed in receiving the rewards. Loyalty program are divided into two parts. The first part is soft attribute loyalty program and second part is hard attribute loyalty program. Soft attributes loyalty program are ways of doing things or code of conduct that are intangible and was meant to give customer sense of recognition. Hard attributes loyalty program are basically tangible elements such as discounts card and free gift. A total of 100 respondents were chosen from one selected retailers in Penang and a purposive sampling technique was used. The result shown that both hard and soft attribute has a significant relationship with customer loyalty. Faculty of Business and Management, Universiti Teknologi MARA, Shah Alam 2018-12 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/23194/1/AJ_MOHAMMAD%20ZAIM%20MOHD%20SALLEH%20ADBRIJ%20B%2018.pdf.pdf Mohd Salleh, Mohammad Zaim and Muhamad Yunus, Nor Sara Nadia and Abdul Ghani, Nadiah Maisarah and Arifin, Norafifa and Mohd Ali, Ainunnazlee (2018) The effectiveness of loyalty program towards customer loyalty / Mohammad Zaim Mohd Salleh ...[et al.]. (2018) Advances in Business Research International Journal (ABRIJ) <https://ir.uitm.edu.my/view/publication/Advances_in_Business_Research_International_Journal_=28ABRIJ=29.html>, 4 (2). pp. 63-68. ISSN 2462-1838 (Submitted) https://abrij.uitm.edu.my |
| spellingShingle | Consumer satisfaction Malaysia Customer services. Customer relations Consumer complaints. Complaint letters Mohd Salleh, Mohammad Zaim Muhamad Yunus, Nor Sara Nadia Abdul Ghani, Nadiah Maisarah Arifin, Norafifa Mohd Ali, Ainunnazlee The effectiveness of loyalty program towards customer loyalty / Mohammad Zaim Mohd Salleh ...[et al.] |
| title | The effectiveness of loyalty program towards customer loyalty / Mohammad Zaim Mohd Salleh ...[et al.] |
| title_full | The effectiveness of loyalty program towards customer loyalty / Mohammad Zaim Mohd Salleh ...[et al.] |
| title_fullStr | The effectiveness of loyalty program towards customer loyalty / Mohammad Zaim Mohd Salleh ...[et al.] |
| title_full_unstemmed | The effectiveness of loyalty program towards customer loyalty / Mohammad Zaim Mohd Salleh ...[et al.] |
| title_short | The effectiveness of loyalty program towards customer loyalty / Mohammad Zaim Mohd Salleh ...[et al.] |
| title_sort | effectiveness of loyalty program towards customer loyalty / mohammad zaim mohd salleh ...[et al.] |
| topic | Consumer satisfaction Malaysia Customer services. Customer relations Consumer complaints. Complaint letters |
| url | https://ir.uitm.edu.my/id/eprint/23194/ https://ir.uitm.edu.my/id/eprint/23194/ |