Online purchase intention: explorations of the Facebook users’ psychological factors / Dilla Kartini Naradin ...[et al.]
The social media usage in this era is not only for communication with others, but also as a platform for many businesses to promote and sell their product online. Facebook is one of the biggest social media network among marketers due to the innovativeness and effectiveness after the existence of e-...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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UiTM Press
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/23190/ |
| _version_ | 1848805685545926656 |
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| author | Kartini Naradin, Dilla Hairuddin, Hanitahaiza Ab Malik, Ariff Md Suzila Kassim, Erne |
| author_facet | Kartini Naradin, Dilla Hairuddin, Hanitahaiza Ab Malik, Ariff Md Suzila Kassim, Erne |
| author_sort | Kartini Naradin, Dilla |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The social media usage in this era is not only for communication with others, but also as a platform for many businesses to promote and sell their product online. Facebook is one of the biggest social media network among marketers due to the innovativeness and effectiveness after the existence of e-commerce. Therefore, this study aims to examine the relationship between the psychological factors of Facebook; trust, privacy and security and online purchase intention. 396 Malaysian Facebook users were involved in this study by using purposive and convenience sampling method. The findings show that Trust, Privacy and Security have positive significant relationships with the Online Purchase Intention while the Security has the strongest significant impact on Online Purchase Intention. This study provides an understanding of how to develop strategies to engage with Facebook users. By engaging in the sharing of information with consumers the marketing approach can be implemented effectively. |
| first_indexed | 2025-11-14T22:14:58Z |
| format | Article |
| id | uitm-23190 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:14:58Z |
| publishDate | 2018 |
| publisher | UiTM Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-231902022-07-04T06:02:50Z https://ir.uitm.edu.my/id/eprint/23190/ Online purchase intention: explorations of the Facebook users’ psychological factors / Dilla Kartini Naradin ...[et al.] abrij Kartini Naradin, Dilla Hairuddin, Hanitahaiza Ab Malik, Ariff Md Suzila Kassim, Erne Purchasing. Selling. Sales personnel. Sales executives Social groups. Group dynamics The social media usage in this era is not only for communication with others, but also as a platform for many businesses to promote and sell their product online. Facebook is one of the biggest social media network among marketers due to the innovativeness and effectiveness after the existence of e-commerce. Therefore, this study aims to examine the relationship between the psychological factors of Facebook; trust, privacy and security and online purchase intention. 396 Malaysian Facebook users were involved in this study by using purposive and convenience sampling method. The findings show that Trust, Privacy and Security have positive significant relationships with the Online Purchase Intention while the Security has the strongest significant impact on Online Purchase Intention. This study provides an understanding of how to develop strategies to engage with Facebook users. By engaging in the sharing of information with consumers the marketing approach can be implemented effectively. UiTM Press 2018-12 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/23190/1/AJ_DILLA%20KARTINI%20NARADIN%20ADBRIJ%20B%2018.pdf.pdf Kartini Naradin, Dilla and Hairuddin, Hanitahaiza and Ab Malik, Ariff Md and Suzila Kassim, Erne (2018) Online purchase intention: explorations of the Facebook users’ psychological factors / Dilla Kartini Naradin ...[et al.]. (2018) Advances in Business Research International Journal (ABRIJ) <https://ir.uitm.edu.my/view/publication/Advances_in_Business_Research_International_Journal_=28ABRIJ=29.html>, 4 (2). pp. 20-31. ISSN 2462-1838 (Unpublished) https://abrij.uitm.edu.my/ |
| spellingShingle | Purchasing. Selling. Sales personnel. Sales executives Social groups. Group dynamics Kartini Naradin, Dilla Hairuddin, Hanitahaiza Ab Malik, Ariff Md Suzila Kassim, Erne Online purchase intention: explorations of the Facebook users’ psychological factors / Dilla Kartini Naradin ...[et al.] |
| title | Online purchase intention: explorations of the Facebook users’ psychological factors / Dilla Kartini Naradin ...[et al.] |
| title_full | Online purchase intention: explorations of the Facebook users’ psychological factors / Dilla Kartini Naradin ...[et al.] |
| title_fullStr | Online purchase intention: explorations of the Facebook users’ psychological factors / Dilla Kartini Naradin ...[et al.] |
| title_full_unstemmed | Online purchase intention: explorations of the Facebook users’ psychological factors / Dilla Kartini Naradin ...[et al.] |
| title_short | Online purchase intention: explorations of the Facebook users’ psychological factors / Dilla Kartini Naradin ...[et al.] |
| title_sort | online purchase intention: explorations of the facebook users’ psychological factors / dilla kartini naradin ...[et al.] |
| topic | Purchasing. Selling. Sales personnel. Sales executives Social groups. Group dynamics |
| url | https://ir.uitm.edu.my/id/eprint/23190/ https://ir.uitm.edu.my/id/eprint/23190/ |