Image segmentation: the case of Taman Negara Pahang / Anizah Zainuddin … [et al.]

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Image segmentation: the case of Taman Negara Pahang / Anizah Zainuddin … [et al.]

The purpose of this study is to segment the tourism industry market specifically in Taman Negara Pahang, Malaysia (TNP); into consumer groups based on their images of a tourism destination. The objective is to identify segments which offer more favorable images. This is because, positive image will...

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Bibliographic Details
Main Authors:	Zainuddin, Anizah, Zahiruddin, Zubaidah, Abu Bakar, Kalsom, Ismail, Noor Afizah
Format:	Research Reports
Language:	English
Published:	Research Management Institute (RMI) 2011
Subjects:	Travel and the state. Tourism Recreational areas and facilities. Recreation centers Outdoor life. Outdoor recreation
Online Access:	https://ir.uitm.edu.my/id/eprint/23002/

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