Customers’ perception and experience in purchasing local fresh fruits from retail shops in Alor Gajah, Melaka / Syed Muhamad Anasrullah Said Hamzah

QR Code

Customers’ perception and experience in purchasing local fresh fruits from retail shops in Alor Gajah, Melaka / Syed Muhamad Anasrullah Said Hamzah

Limitations in setting up favorable retail market formats in terms of storage, presentation, arrangement of structure and the specified quality of the product is the main concern for retailers today (Tsiros & Heilman, 2005). Objectives of this study are to explore the key determinants of consume...

Full description

Bibliographic Details
Main Author:	Said Hamzah, Syed Muhamad Anasrullah
Format:	Student Project
Language:	English
Published:	Faculty of Plantation and Agrotechnology 2018
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Retail trade Purchasing. Selling. Sales personnel. Sales executives Fruit and fruit culture
Online Access:	https://ir.uitm.edu.my/id/eprint/22892/

Similar Items

A study on factors that influence customer purchase decision in online shopping / Rashidah Abdul Rashid
by: Abdul Rashid, Rashidah
Published: (2011)

Consumers’ perception in purchasing cooking palm oil in Bukit Ibam, Muadzam shah, Pahang / Muhamad Faiez Rasuddin
by: Rasuddin, Muhamad Faiez
Published: (2017)

Factors influencing customer’s satisfaction towards 5-star hotel services in Johor Bahru / Nurul Amanina Sulaiman
by: Sulaiman, Nurul Amanina
Published: (2019)

Purchasing fruits at retail store: assessing customer satisfaction / Nurul Afifah Nasir & Nur Suhaida Suboh
by: Nasir, Nurul Afifah, et al.
Published: (2017)

A research study on consumer intention to purchase counterfeit international branded products in Melaka City / Hamidah Mohd. Isa and Siti Nur Fathiyah Sa’ad
by: Mohd. Isa, Hamidah, et al.
Published: (2014)

Influence of social media towards customer purchase intention: case of Nissan Malaysia passenger vehicle / Siti Nurul Suraya Mohd Yusoff, Nor Emira Ismail and Norfaraliza Harun
by: Mohd Yusoff, Siti Nurul Suraya, et al.
Published: (2018)

Factors influencing young consumers’ purchase intention of organic food product / Aynul Haydirah Ayub, Yusrina Hayati Nik Muhammad Naziman and Muhammad Faizal Samat
by: Ayub, Aynul Haydirah, et al.
Published: (2018)

Factors influencing purchasing decisions of house purchaser : a case study at BINARAYA PKINK Sdn. Bhd / Nurul Atikah Abd Latif
by: Abd Latif, Nurul Atikah
Published: (2012)

Factors affecting online purchasing behaviour among Muslim Consumers in Selangor / Nur Aida Hasim
by: Hasim, Nur Aida
Published: (2019)

The impact of customers interaction on social media towards brand awareness among students UiTM Cawangan Melaka Kampus Alor Gajah / Nurul Afifah Aniqah Johari
by: Johari, Nurul Afifah Aniqah
Published: (2020)

Customer satisfaction: the impact of revamping HAI Magazine published by Utusan Melayu (Malaysia) Berhad among customers in Klang Valley / Afdal Shahizad Zainudin
by: Zainudin, Afdal Shahizad
Published: (2007)

A study to find out the reasons why car dealers sales declined / Sany Abdillah Hj. Ahmad
by: Abdillah HJ. Ahmad, Sany
Published: (2006)

Automotive price reduced (Perodua); Factors that contribute the sale of automobile: The case of Perodua Alamesra Kota Kinabalu / Nurhamidah Kaharuddin
by: Kaharuddin, Nurhamidah
Published: (2014)

A study of factors that influence customers satisfaction towards online shopping in Klang Valley / Marina Mohd Kasim
by: Mohd Kasim, Marina
Published: (2015)

Malaysian consumers’ preferences in purchasing pineapples: a case study in Jasin, Melaka / Muhammad Amirul Shafik Bansan
by: Bansan, Muhammad Amirul Shafik
Published: (2019)

The study of consumer’s behavior and perception in purchasing rice: case at Jitra, Kedah / Siti Nur Aimi Ahmad
by: Ahmad, Siti Nur Aimi
Published: (2018)

Factors that influencing purchase intention towards counterfeit fashion / Nur Irdina Syazwani Abu Bakar
by: Abu Bakar, Nur Irdina Syazwani
Published: (2019)

Factors influencing intention of Muslim consumer to purchase Halal cosmetic product / Ain Syuhadah Mohd Sait
by: Mohd Sait, Ain Syuhadah
Published: (2019)

Purchase intention of counterfeit fashion products among young generation / Azira Farhana Aidi Zamri
by: Aidi Zamri, Azira Farhana
Published: (2019)

Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail
by: Ismail, Nurul Syafiqah
Published: (2019)

The determinants of consumer’s intention on purchasing houses in Seremban, Negeri Sembilan / Nur Hidayatul Hidayu Hashim and Nurul Hazwani Zainal Abidin
by: Hashim, Nur Hidayatul Hidayu, et al.
Published: (2014)

The roles of attitude, subjective norms and perceived behavioural control towards family takaful insurance purchase intention: a case study at Jalan Tuanku Abdul Rahman, Kuala Lumpur/ Puteri Aliah Farhana Anuar and Juliana Jamal
by: Anuar, Puteri Aliah Farhana, et al.
Published: (2016)

Factors influencing consumer’s impulse purchase behaviour among Faculty of Business and Management students in UiTM Cawangan Melaka Kampus Bandaraya Melaka / Nazwa Nurshahida Mohamed Nazaruddin
by: Mohamed Nazaruddin, Nazwa Nurshahida
Published: (2019)

A study on factors influencing house purchasing behavior amongst customers in Malacca / Mohd Ammar Aflus and Siti Nurul Hidayah Mohd Aripin
by: Aflus, Mohd Ammar, et al.
Published: (2014)

The relationship of salesmanship personality towards sales performance / Aronick Edward Majimbun
by: Majimbun, Edward Aronick
Published: (2013)

The buyer preferences on housing purchase decision at Perbadanan Kemajuan Negeri Selangor (PKNS) Shah Alam / Zahid Shuhadis
by: Shuhadis, Zahid
Published: (2008)

The influence of customer’s purchase decision toward family Takaful product at Etiqa Takaful Berhad / Nurul Hafizah Zaini
by: Zaini, Nurul Hafizah
Published: (2010)

Behavioural intention towards online grocery services in Melaka / Muhammad Nasrun Syahmi Baharun
by: Baharun, Muhammad Nasrun Syahmi
Published: (2019)

Factors affecting consumers’ intention to purchase counterfeit cosmetics / Syaheerah Aisyah Azhar
by: Azhar, Syaheerah Aisyah
Published: (2019)

Determinants of purchasing intention on e-ticketing system among working adults in Malaysia / Nur Izzati Kamarulzaman
by: Kamarulzaman, Nur Izzati
Published: (2020)

Determinants of intention in buying health and life insurance / Mohammad Izat Azali and Muhammad Azim Zabmir
by: Azali, Mohammad Izat, et al.
Published: (2015)

The study of consumer’s behavior and perception in purchasing rice: case at Jasin, Melaka / Mohamad Zulfadzlie Mohd Zulkepli
by: Mohd Zulkepli, Mohamad Zulfadzlie
Published: (2018)

Factor that influence customer's decision to purchase houses at Bandar Uda Utama, Johor Bahru, Johor / Murnizah Zainal
by: Zainal, Murnizah
Published: (2006)

A study on factors influencing potential consumers purchase decision of automobile in Malaysia / Muhammad Arif Azim Mazridzuan
by: Mazridzuan, Muhammad Arif Azim
Published: (2018)

Factors influencing consumers’ online booking intention on hotel rooms / Ermawati Mad Daud @ Ajamain
by: Mad Daud @ Ajamain, Ermawati
Published: (2018)

Determinants of consumers’ purchasing behaviours for rice in Rantau Panjang, Kelantan / Rj Muhamad Irham Rj Ismail
by: Rj Ismail, Rj Muhamad Irham
Published: (2017)

Study of customer purchase intention towards green cars in Malaysia / Muhammad Yusaid Mohd Sazali
by: Mohd Sazali, Muhammad Yusaid
Published: (2019)

Factors affecting the purchase of green products among the selected millennials in Melaka / Puteri Aliah Athirah Megat Nor Mazlan
by: Megat Nor Mazlan, Puteri Aliah Athirah
Published: (2019)

The extension of Technology Acceptance Model (TAM): effects of social media, facilitating conditions and perceived risk in online purchase in Saudi Arabia / Areeg Abdulghani Almowalad
by: Abdulghani Almowalad, Areeg
Published: (2018)

Strategic approach in competitive and sales workflow analysis - a case study for neural / Farah Wahida Ahmad Zulkifle
by: Ahmad Zulkifle, Farah Wahida
Published: (2006)