The study of consumer’s behavior and perception in purchasing rice: case at Jitra, Kedah / Siti Nur Aimi Ahmad
This research had been conducted to study the factors that affect consumer’s decision in purchasing rice at Jitra, Kedah. Survey questionnaire had been used to gather inputs and feedbacks from 382 identified respondents from mall interception method. The result from the study shows that both factor...
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| Format: | Student Project |
| Language: | English |
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Faculty of Plantation and Agrotechnology
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/22880/ |
| _version_ | 1848805606037651456 |
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| author | Ahmad, Siti Nur Aimi |
| author_facet | Ahmad, Siti Nur Aimi |
| author_sort | Ahmad, Siti Nur Aimi |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This research had been conducted to study the factors that affect consumer’s decision in purchasing rice at Jitra, Kedah. Survey questionnaire had been used to gather inputs and feedbacks from 382 identified respondents from mall interception method. The result from the study shows that both factor examine (behavior and perception) give significant in influencing consumer’s decision in purchasing rice by p-value < 0.001.the result also indicate behavior factor show the dominant as compared to perception by beta value 0.478 and 0.438 respectively. Thus, it was concluded that behavior of consumer play an important role in influencing consumer’s purchasing rice especially in Jitra, Kedah. |
| first_indexed | 2025-11-14T22:13:42Z |
| format | Student Project |
| id | uitm-22880 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:13:42Z |
| publishDate | 2018 |
| publisher | Faculty of Plantation and Agrotechnology |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-228802020-08-03T01:19:14Z https://ir.uitm.edu.my/id/eprint/22880/ The study of consumer’s behavior and perception in purchasing rice: case at Jitra, Kedah / Siti Nur Aimi Ahmad Ahmad, Siti Nur Aimi Perception Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives This research had been conducted to study the factors that affect consumer’s decision in purchasing rice at Jitra, Kedah. Survey questionnaire had been used to gather inputs and feedbacks from 382 identified respondents from mall interception method. The result from the study shows that both factor examine (behavior and perception) give significant in influencing consumer’s decision in purchasing rice by p-value < 0.001.the result also indicate behavior factor show the dominant as compared to perception by beta value 0.478 and 0.438 respectively. Thus, it was concluded that behavior of consumer play an important role in influencing consumer’s purchasing rice especially in Jitra, Kedah. Faculty of Plantation and Agrotechnology 2018 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/22880/1/22880.pdf Ahmad, Siti Nur Aimi (2018) The study of consumer’s behavior and perception in purchasing rice: case at Jitra, Kedah / Siti Nur Aimi Ahmad. (2018) [Student Project] <http://terminalib.uitm.edu.my/22880.pdf> (Unpublished) |
| spellingShingle | Perception Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Ahmad, Siti Nur Aimi The study of consumer’s behavior and perception in purchasing rice: case at Jitra, Kedah / Siti Nur Aimi Ahmad |
| title | The study of consumer’s behavior and perception in purchasing rice: case at Jitra, Kedah / Siti Nur Aimi Ahmad |
| title_full | The study of consumer’s behavior and perception in purchasing rice: case at Jitra, Kedah / Siti Nur Aimi Ahmad |
| title_fullStr | The study of consumer’s behavior and perception in purchasing rice: case at Jitra, Kedah / Siti Nur Aimi Ahmad |
| title_full_unstemmed | The study of consumer’s behavior and perception in purchasing rice: case at Jitra, Kedah / Siti Nur Aimi Ahmad |
| title_short | The study of consumer’s behavior and perception in purchasing rice: case at Jitra, Kedah / Siti Nur Aimi Ahmad |
| title_sort | study of consumer’s behavior and perception in purchasing rice: case at jitra, kedah / siti nur aimi ahmad |
| topic | Perception Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives |
| url | https://ir.uitm.edu.my/id/eprint/22880/ |