Consumers’ perception and experience in purchasing local fresh fruits from retail shops in Jasin, Melaka / Muhammad Hanif Ishak

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Consumers’ perception and experience in purchasing local fresh fruits from retail shops in Jasin, Melaka / Muhammad Hanif Ishak

This research explores the topic about consumers’ perception and experience in purchasing local fresh fruit from the retail shop in Jasin, Melaka. The main objective of this study was to investigate consumers’ perception and experience specifically describe the trend of purchasing, explore the key d...

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Bibliographic Details
Main Author:	Ishak, Muhammad Hanif
Format:	Student Project
Language:	English
Published:	Faculty of Plantation and Agrotechnology 2018
Subjects:	Perception Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling S Agriculture (General)
Online Access:	https://ir.uitm.edu.my/id/eprint/22706/

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