Consumers’ perception and experience in purchasing local fresh fruits from retail shops in Melaka Tengah, Melaka / Muhammad Firdaus Jaafar

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Consumers’ perception and experience in purchasing local fresh fruits from retail shops in Melaka Tengah, Melaka / Muhammad Firdaus Jaafar

Consumer behaviour towards the purchasing the fresh produce also was changed due to the wide array of attribute that influence their buying attitudes. Efforts to understand buying behaviour in purchasing food have been widely explored especially for the local fruits. This research was conducted to d...

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Bibliographic Details
Main Author:	Jaafar, Muhammad Firdaus
Format:	Student Project
Language:	English
Published:	Faculty of Plantation and Agrotechnology 2018
Subjects:	Fruit trade. Nuts industry Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Retail trade
Online Access:	https://ir.uitm.edu.my/id/eprint/22699/

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