Private colleges in Malaysia: are the key marketing environment indicators promising? / Nooraini Mohamad Sheriff and Rozita Naina Mohamad

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Private colleges in Malaysia: are the key marketing environment indicators promising? / Nooraini Mohamad Sheriff and Rozita Naina Mohamad

Private colleges have been long established in Malaysia since 1930's. Being the key sector of the private higher education market in Malaysia, private colleges have assumed great responsibilities in providing private higher education to Malaysians. Their concerted efforts have complemented al1d...

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Bibliographic Details
Main Authors:	Mohamad Sheriff, Nooraini, Naina Mohamad, Rozita
Format:	Research Reports
Language:	English
Published:	Unit Penyelidikan dan Perundingan 2003
Subjects:	Marketing Private universities and colleges LG Individual institutions Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/22492/

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