Kesan kempen inflasi sifar terhadap gelagat pengguna di Negeri Melaka / Mahadzir Ismail...[et.al]

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Kesan kempen inflasi sifar terhadap gelagat pengguna di Negeri Melaka / Mahadzir Ismail...[et.al]

Pelancaran kempen inflasi sifar telah mencetuskan beberapa persoalan pokok yang wajar dikaji khususnya persoalan keberkesanan dan perubahan gelagat pengguna. Kajian ini bermatlamat untuk melihat, antaranya, kesedaran dan kefahaman pengguna terhadap kempen, mekanisma utama penerimaan maklumat kempen...

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Bibliographic Details
Main Authors:	Ismail, Mahadzir, Md Salleh, Arifin, Abdul Rasool, Mohamad Saladin, Wan Mustapha, Wan Norliza
Format:	Research Reports
Language:	English
Published:	Unit Penyelidikan dan Perundingan 1997
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Money and prices. Inflation. Deflation. Purchasing power
Online Access:	https://ir.uitm.edu.my/id/eprint/22479/

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