The study of consumer awareness towards Agromas product / Siti Roodeeyah Md Isa
Agromas is a processed product produced by Federal Agriculture Marketing Authority (FAMA). This product has been in the market for such a long time but the level of consumer awareness towards these products is quite low. Majority of consumer are not aware of the product variety under Agromas brand n...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2004
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| Online Access: | https://ir.uitm.edu.my/id/eprint/22462/ |
| _version_ | 1848805501932929024 |
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| author | Md Isa, Siti Roodeeyah |
| author_facet | Md Isa, Siti Roodeeyah |
| author_sort | Md Isa, Siti Roodeeyah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Agromas is a processed product produced by Federal Agriculture Marketing Authority (FAMA). This product has been in the market for such a long time but the level of consumer awareness towards these products is quite low. Majority of consumer are not aware of the product variety under Agromas brand name. This low awareness among consumer towards Agromas products can affect the survival of these products in the future. Due to this unawareness problem, this study is done to identify the level of awareness among consumer in Alor Gajah District towards Agromas product. This study also does examine the weaknesses of FAMA in marketing its Agromas products and provide recommendation in improving Agromas marketing strategies. Beside questionnaires and interview, other methods of research that have been applied in this study are data collection, simple random sampling technique and analyze data using Statistical Package for Social Sciences (SPSS). Hopefully the findings of this study can aid FAMA in marketing Agromas products successfully. |
| first_indexed | 2025-11-14T22:12:03Z |
| format | Student Project |
| id | uitm-22462 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:12:03Z |
| publishDate | 2004 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-224622019-01-11T01:20:49Z https://ir.uitm.edu.my/id/eprint/22462/ The study of consumer awareness towards Agromas product / Siti Roodeeyah Md Isa Md Isa, Siti Roodeeyah Product management Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Agromas is a processed product produced by Federal Agriculture Marketing Authority (FAMA). This product has been in the market for such a long time but the level of consumer awareness towards these products is quite low. Majority of consumer are not aware of the product variety under Agromas brand name. This low awareness among consumer towards Agromas products can affect the survival of these products in the future. Due to this unawareness problem, this study is done to identify the level of awareness among consumer in Alor Gajah District towards Agromas product. This study also does examine the weaknesses of FAMA in marketing its Agromas products and provide recommendation in improving Agromas marketing strategies. Beside questionnaires and interview, other methods of research that have been applied in this study are data collection, simple random sampling technique and analyze data using Statistical Package for Social Sciences (SPSS). Hopefully the findings of this study can aid FAMA in marketing Agromas products successfully. Faculty of Business and Management 2004 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/22462/1/PPb_SITI%20ROODEEYAH%20MD%20ISA%20M%20BM%2004_5.pdf Md Isa, Siti Roodeeyah (2004) The study of consumer awareness towards Agromas product / Siti Roodeeyah Md Isa. (2004) [Student Project] <http://terminalib.uitm.edu.my/22462.pdf> (Unpublished) |
| spellingShingle | Product management Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Md Isa, Siti Roodeeyah The study of consumer awareness towards Agromas product / Siti Roodeeyah Md Isa |
| title | The study of consumer awareness towards Agromas product / Siti Roodeeyah Md Isa |
| title_full | The study of consumer awareness towards Agromas product / Siti Roodeeyah Md Isa |
| title_fullStr | The study of consumer awareness towards Agromas product / Siti Roodeeyah Md Isa |
| title_full_unstemmed | The study of consumer awareness towards Agromas product / Siti Roodeeyah Md Isa |
| title_short | The study of consumer awareness towards Agromas product / Siti Roodeeyah Md Isa |
| title_sort | study of consumer awareness towards agromas product / siti roodeeyah md isa |
| topic | Product management Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| url | https://ir.uitm.edu.my/id/eprint/22462/ |