The effectiveness of marketing communication implemented by Singgahsana Emas Sdn Bhd: creating customer awareness on the usage of gold dinar & silver dirham in Malacca / Siti Mudira Sabtu

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The effectiveness of marketing communication implemented by Singgahsana Emas Sdn Bhd: creating customer awareness on the usage of gold dinar & silver dirham in Malacca / Siti Mudira Sabtu

This study was undertaken to measure the performance of SESB in terms of its marketing activities to promote dinar to people. As a new product, it requires aggressive promotions and huge amount of money to implement the strategies. Of course the company wants to design and put into action the market...

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Bibliographic Details
Main Author:	Sabtu, Siti Mudira
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2005
Subjects:	Organizational effectiveness. Performance measurement Marketing Communication Promotions
Online Access:	https://ir.uitm.edu.my/id/eprint/22458/

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