Readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley / Rashidah Mohamad Ramli

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Readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley / Rashidah Mohamad Ramli

On 1st September 2004, the New Straits Times (NST) has made a bold move from their 159-year-old tradition by publishing tabloid size from its broadsheet format. NST changed the format due to the worldwide trend and from their market studies shows that people especially the younger generation, prefer...

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Bibliographic Details
Main Author:	Mohamad Ramli, Rashidah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Subjects:	Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/22454/

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