Enhancing the service quality as a strategy of maintaining competitive position in Malaysian telecommunication industry; a focus on Telekom Malaysia Berhad Gajah Berang, Malacca / Norfa Dila Mohd. Noh

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Enhancing the service quality as a strategy of maintaining competitive position in Malaysian telecommunication industry; a focus on Telekom Malaysia Berhad Gajah Berang, Malacca / Norfa Dila Mohd. Noh

Although service quality and customer satisfaction is related concepts, they are not exactly the same things. The customer's perception about service quality is based on long term, cognitive evaluations of TMB's service delivery, where as customer satisfaction is a short term emotional rea...

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Bibliographic Details
Main Author:	Mohd. Noh, Norfa Dila
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2001
Subjects:	Telecommunication industry. Telegraph Consumer satisfaction Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/22372/

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