Determining the factors that influenced customer's complaint: a case study at PERNEC Technologies Sdn. Bhd. / Nik Shila Azwin Nek Ahmad Kamal

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Determining the factors that influenced customer's complaint: a case study at PERNEC Technologies Sdn. Bhd. / Nik Shila Azwin Nek Ahmad Kamal

It is important to understand and manage complaint behavior by the customer because it gives the organization an opportunity to retain its reputation and customer base by correcting the problem. If the organization does not respond effectively to the customer's complaint, then it is likely that...

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Bibliographic Details
Main Author:	Nek Ahmad Kamal, Nik Shila Azwin
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Subjects:	Customer services. Customer relations Consumer complaints. Complaint letters
Online Access:	https://ir.uitm.edu.my/id/eprint/22352/

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