A study on the factor that contribute to the satisfaction of the customer towards the services that is provided by Telekom Malaysia (Seremban Branches) for the C&B (Consumer & Business) Units / Mohd Nazrul Ikram Baharon

A study on the factor that contribute to the satisfaction of the customer towards the services that is provided by Telekom Malaysia (Seremban Branches) for the C&B (Consumer & Business) Units / Mohd Nazrul Ikram Baharon

In this new era of telecommunication services, Telekom Malaysia has to face the challenge as equal with the growth of telecommunication technology in Malaysia. This challenge not only comes from the high competitive rivals, but also to cope and fulfill the customers expectation and demand that alway...

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Bibliographic Details
Main Author: Saharon, Mohd Nazrul Ikram
Format: Student Project
Language:English
Published: Faculty of Business and Management 2004
Subjects:
Telecommunication industry. Telegraph
Marketing research. Marketing research companies. Sales forecasting
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
Online Access:https://ir.uitm.edu.my/id/eprint/22348/

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