Relationship marketing and its effects towards customers' satisfaction: a case study on Cari Sparepart Sdn. Bhd. / Khairol Azli Othman

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Relationship marketing and its effects towards customers' satisfaction: a case study on Cari Sparepart Sdn. Bhd. / Khairol Azli Othman

Relationship marketing is an importance strategy to implement by the company in order to success in the market. Through relationship marketing, every company will create the total customers satisfaction in competing with their competitors, The relationship strategic becomes a heart of the company...

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Bibliographic Details
Main Author:	Othman, Khairol Azli
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2003
Subjects:	Marketing research. Marketing research companies. Sales forecasting Consumer satisfaction Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/22339/

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