Customer’s Preference Among Four Types Of Restaurant / Nurul Aina Syahirah Mazlan

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Customer’s Preference Among Four Types Of Restaurant / Nurul Aina Syahirah Mazlan

Purpose-This undergraduate project aims to identify the most preferred type of restaurant in Dungun and to investigate the factors affecting the choice of restaurant in Dungun. Design/methodology/approach- The researcher collected 101 questionnaires from respondents who live in Dungun and analyzed...

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Bibliographic Details
Main Author:	Mazlan, Nurul Aina Syahirah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2015
Subjects:	H Social Sciences (General) Food industry and trade. Halal food industry. Certification Service industries
Online Access:	https://ir.uitm.edu.my/id/eprint/22331/

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