The effectiveness of Federal Agricultural Marketing Authority (FAMA) as a marketing channel in distributing private brand products named Agromas (a case study of FAMA Seremban) / Hamidah Lokman

The effectiveness of Federal Agricultural Marketing Authority (FAMA) as a marketing channel in distributing private brand products named Agromas (a case study of FAMA Seremban) / Hamidah Lokman

Marketing Channel means distribution. The distribution system covers the whole range of operations and movement of goods between the producers and the consumers. Distribution contributes no profit to a company; however without satisfactory distribution there is unlikely to be an income from sales. I...

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Bibliographic Details
Main Author: Lokman, Hamidah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2005
Subjects:
Agricultural associations, societies, etc.
Marketing
Product management
Online Access:https://ir.uitm.edu.my/id/eprint/22320/

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