Customer loyalty towards Tesco hypermarket Malacca / Fathilah Mohamed Aris

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Customer loyalty towards Tesco hypermarket Malacca / Fathilah Mohamed Aris

Loyalty is the crucial element for every organization. The elements of creating the loyalty among the customers are trust, communication, satisfaction, value, brand affect, brand equity, conflict handling, commitment, and resistance to change. These factors may influence the existing customers to be...

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Bibliographic Details
Main Author:	Mohamed Aris, Fathilah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Shopping centers. Shopping malls
Online Access:	https://ir.uitm.edu.my/id/eprint/22317/

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