The effectiveness of promotional strategy for government education program: a case of Multimedia College Kuala Lumpur / Aini Hayati Ahmad

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The effectiveness of promotional strategy for government education program: a case of Multimedia College Kuala Lumpur / Aini Hayati Ahmad

This study evaluates the effectiveness of promotional strategy made by Multimedia College Kuala Lumpur to increase number of student intake. MMCKL has done various promotional activities in order to attract public knowledge about Multimedia College itself. In today's market, many private colleg...

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Bibliographic Details
Main Author:	Ahmad, Aini Hayati
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2005
Subjects:	Social aspects. Social marketing Marketing Promotions
Online Access:	https://ir.uitm.edu.my/id/eprint/22306/

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