Understanding the engagement and consequences of user generated online video and its virality towards generation Y political inclination / Wan Hartini Wan Zainodin

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Understanding the engagement and consequences of user generated online video and its virality towards generation Y political inclination / Wan Hartini Wan Zainodin

This qualitative study focuses the engagement and consequences of user generated online video and its virality towards Gen Y political inclination. To gain insights on the central focus of this study, six research questions were addressed : (1) Why Gen Y are utilizing the User-generated online video...

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Bibliographic Details
Main Author:	Wan Zainodin, Wan Hartini
Format:	Book Section
Language:	English
Published:	Institute of Graduate Studies, UiTM 2018
Subjects:	Life skills. Coping skills. Everyday living skills Life style
Online Access:	https://ir.uitm.edu.my/id/eprint/22262/

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