Modeling the mediating effects of job satisfaction and organizational commitment on the relationship between internal marketing and market orientation: A study among banks employees in the republic of Yemen / Waddah Ismail Thabet Ali

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Modeling the mediating effects of job satisfaction and organizational commitment on the relationship between internal marketing and market orientation: A study among banks employees in the republic of Yemen / Waddah Ismail Thabet Ali

Empirical evidence and statistical data showed that the banking industry in Yemen suffers from weaknesses related to internal marketing, job satisfaction, organizational commitment and market orientation. Such evidence also highlighted a gap between theory and practice in the internal marketing lite...

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Bibliographic Details
Main Author:	Thabet Ali, Waddah Ismail
Format:	Book Section
Language:	English
Published:	Institute of Graduate Studies, UiTM 2018
Subjects:	Consumer satisfaction Personnel management. Employment management
Online Access:	https://ir.uitm.edu.my/id/eprint/22261/

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