A study on factors influencing the effectiveness of information content in newspaper advertising in promoting government's new policy: Goods and services tax (GST) / Mardzuki Madzlan

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A study on factors influencing the effectiveness of information content in newspaper advertising in promoting government's new policy: Goods and services tax (GST) / Mardzuki Madzlan

In the information management field, disseminating information is one of the critical factors in ensuring efficient information transferring between one point to another. It is an act to establish communication by sender in the act to share information to the receiver in an attempt to equip the rece...

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Bibliographic Details
Main Author:	Madzlan, Mardzuki
Format:	Book Section
Language:	English
Published:	Institute of Graduate Studies, UiTM 2018
Subjects:	Local government
Online Access:	https://ir.uitm.edu.my/id/eprint/22059/

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