Experiential marketing influence on Customer Loyalty Behavior (CLB) of the hotel industry in Iran: Evaluating the mediating effects of relationship quality and customer delight / Bahareh Sadat Hosseini

QR Code

Experiential marketing influence on Customer Loyalty Behavior (CLB) of the hotel industry in Iran: Evaluating the mediating effects of relationship quality and customer delight / Bahareh Sadat Hosseini

This study aims to investigate the influence of experiential marketing on the notion of Customer Loyalty Behavior (CLB) of hotels in Iran. Customer Loyalty Behavior (CLB) is a priority for marketers especially in the hospitality industry as positive experiences that customers go through are likely t...

Full description

Bibliographic Details
Main Author:	Hosseini, Bahareh Sadat
Format:	Book Section
Language:	English
Published:	Institute of Graduate Studies, UiTM 2018
Subjects:	Marketing Market segmentation. Target marketing Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Online Access:	https://ir.uitm.edu.my/id/eprint/22033/

Similar Items

The effects of hotel customer-based experience, motivation factors and brand image on hotel loyalty in Iran / Yeganehsadat Hosseini
by: Hosseini, Yeganehsadat
Published: (2018)

How sensory marketing elements attract customer to return to theme restaurant / Nuratirah Kamaludin ... [et al.]
by: Kamaludin, Nuratirah, et al.
Published: (2020)

Evaluating brand personality of Milo towards customers’ brand loyalty / Mohammad Raffi Fhidzon and Muhammad Mawardi Masling
by: Fhidzon, Mohammad Raffi, et al.
Published: (2019)

Perceived tangible value, customer satisfaction and post-purchase action in off-premise catering / Siti Nurhanifah Sulong
by: Sulong, Siti Nurhanifah
Published: (2013)

The effectiveness of promotional tools in enhancing customer awareness towards Bulatan Mekar Sdn Bhd / Norsyakira Norman
by: Norman, Norsyakira
Published: (2009)

Customers’ perception of restaurant service quality : evidence from Malaysia / Voon Boo Ho ... [et al.]
by: Voon, Boo Ho, et al.
Published: (2009)

Technographic segmentation using neural network at the Rainforest World Music Festival / Nur Balqish Hassan ... [et al.]
by: Hassan, Nur Balqish, et al.
Published: (2019)

The effects of brand strategy and design innovation on the brand performance of the Malaysian furniture firms / Puteri Fadzline Muhamad Tamyez
by: Muhamad Tamyez, Puteri Fadzline
Published: (2015)

The effectiveness of product strategies in positioning Perodua Sdn Bhd as preffered brand among car purchasers / Nuraini Mohd Yusof
by: Mohd Yusof, Nuraini
Published: (2008)

The effectiveness of marketing communications tools used by MPSJ in order to attract the residents to join the JKP / Zalifah Zulkifly
by: Zulkifly, Zalifah
Published: (2004)

The effectiveness of promotion mix in commercializing rubber leaves handicraft / Azilahani Mahamad Rabaai
by: Mahamad Rabaai, Azilahani
Published: (2009)

The relationship of brand marketing communication and brand authenticity / Wan Soraya Wan Abdul Ghani …[et al.]
by: Abdul Ghani, Wan Soraya, et al.
Published: (2020)

The effectiveness of promotional tools toward society awareness of LA 21 (Local Agenda 21) done by Jempol District Council / Nor Ezlin Maaseh
by: Maaseh, Nor Ezlin
Published: (2014)

The effectiveness of Plusmiles loyalty program for Plusmiles card in enhancing customer awareness / Mohd Azrul Syafiq Mohd Zikri
by: Mohd Zikri, Mohd Azrul Syafiq
Published: (2010)

Enhancing customer loyalty at Naza Talyya Melaka / Siti Suraya Fareha Mohd Taupet
by: Mohd Taupet, Siti Suraya Fareha
Published: (2014)

Market segmentation strategies and occupancy performance of 4 and 5 star hotels in Klang Valley / Noor Azmi Ahmad
by: Ahmad, Noor Azmi
Published: (2010)

Customers perception towards marketing programs of POSLAJU: Klang Valley area / Nor Marini Mohtar
by: Mohtar, Nor Marini
Published: (2007)

Openness to experience - a moderator between social commerce success factors and customer satisfaction relationship: facebook brand page platform / Ariff Md. Ab. Malik, Hanitahaiza Hairuddin and Nurfaznim Shuib.
by: Md. Ab. Malik, Ariff, et al.
Published: (2018)

The effectiveness of promotional activities towards creating customer awareness at Melaka International Trade Centre (MITC) / Suhailey Hussin
by: Hussin, Suhailey
Published: (2007)

Direct selling as the first choice career / Nor Aina Kamilah Mohd Azam
by: Mohd Azam, Nor Aina Kamilah
Published: (2011)

The effectiveness of integrated marketing communication used by UMW Pennzoil Distribution Sdn Bhd Shah Alam in promoting lubricant oil / Azizah Ismail
by: Ismail, Azizah
Published: (2012)

Examining market efficiency and integration of the Islamic stock indices / Noryati Ahmad.
by: Ahmad, Noryati
Published: (2016)

Market orientation for better accountability of government-linked companies / Jamaliah Said … [et al.]
by: Said, Jamaliah, et al.
Published: (2016)

A study of convenience store attributes in influencing customers’ patronage intention / Nuranisah Nizar
by: Nizar, Nuranisah
Published: (2016)

Segmenting the fine dining restaurant market via consumers' purchasing orientation / Salim Abdul Talib ... [et al.]
by: Abdul Talib, Salim, et al.
Published: (2009)

A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad
by: Ahmad, Intan Shafinaz
Published: (1996)

Towards developing a service delivery improvement model for the Malaysian Hotel sector / Johanudin Lahap, G. Barry O'Mahony and Jim Sillitoe
by: Lahap, Johanudin, et al.
Published: (2011)

Examining factors influencing Malaysian consumer purchase intention in halal cosmetic products: A conceptual framework / Munirah Khamarudin and Waida Irani Mohd Fauzi
by: Khamarudin, Munirah, et al.
Published: (2019)

The implementation of promotional mix in reaching Mesiniaga Berhad’s target market / Aiman Zarif Analiz
by: Analiz, Aiman Zarif
Published: (2010)

A study of customer satisfaction towards the service quality provded by IBS Technology Sdn. Bhd. / Ernna Edayu Dul Ngajis
by: Dul Ngajis, Ernna Edayu
Published: (2007)

Effectiveness of promotional tools and behavioral intention of tourist towards Melaka River Cruise (MRC) / Abd Hadi Zainudin
by: Zainudin, Abd Hadi
Published: (2010)

The effect of retail mix on passengers’ motivation to shop at airport terminal outlets / Siti Zaleha Sahak … [et al.]
by: Sahak, Siti Zaleha, et al.
Published: (2018)

Effect of selected marketing communication tools on student enrolment at private college : a study at KPTM Kota Bharu / Nur Ain Mohd Yusoff
by: Mohd Yusoff, Nur Ain
Published: (2012)

A study on how the promotional tools used by Cosmopoint International College Of Technology Kota Bharu (CICT KB) give impact to increase student enrollment / Muhd Hazim Shukri
by: Shukri, Muhd Hazim
Published: (2011)

Determining factor of muslim tourist’s towards Islamic tourism in Kota Bharu Kelantan / Ahmad Nadzrey Yusuff
by: Yusuff, Ahmad Nadzrey
Published: (2014)

The effectiveness of loyalty marketing programmed through real rewards trough customer relationship at Carrefour Subang Jaya / Dina Azua Ahmad Musa
by: Ahmad Musa, Dina Azua
Published: (2008)

A study on the dynamic relations between macro economic variables and stock market performance / Huzaimi Hussain, Jaafar Pyeman and Mohd. Mokhtar Ghani
by: Hussain, Huzaimi, et al.
Published: (2005)

Customer segmentation approaches and hotel occupancy performance: A case study of 4 and 5 star hotels in Klang Valley / Noor Azmi Ahmad... [et al.]
by: Ahmad, Noor Azmi, et al.
Published: (2011)

Factors contributing to the adoption of social media as a business platform among UiTM students entrepreneur / Nur Farah Afiqah Azizi
by: Azizi, Nur Farah Afiqah
Published: (2018)

The effects of marketing mix strategies on car buyers' satisfaction (a case of Pantai Bharu Holdings Sdn. Bhd.) / Mohd Nahar Faiz Mohd Nasir
by: Mohd Nasir, Mohd Nahar Faiz
Published: (2007)