The development and evaluation of new packaging and labelling for Keropok Amplang product / Siti Rohani Ismail

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The development and evaluation of new packaging and labelling for Keropok Amplang product / Siti Rohani Ismail

This study is about the development and evaluation of new packaging and labelling for Keropok Amplang. In Sabah, there is one popular traditional food that called Keropok Amplang. The aim of this study is conducted in order to evaluate the new proposed food labeling and packaging specifically ‘Kerop...

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Bibliographic Details
Main Author:	Ismail, Siti Rohani
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Labels Packaging Commercial art. Advertising art
Online Access:	https://ir.uitm.edu.my/id/eprint/21882/

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