Packaging design as a marketing tool in promoting Tapai Pulut Sarimah / Nurdalila Meor Sepli

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Packaging design as a marketing tool in promoting Tapai Pulut Sarimah / Nurdalila Meor Sepli

Packaging design is a vital role to attract consumer, and to persuade them to choose the product and acting as a brand communication. Also, packaging plays a big role in product display as packaging serves an instruments that influences consumer's in their purchasing behaviour. Packaging its...

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Bibliographic Details
Main Author:	Meor Sepli, Nurdalila
Format:	Thesis
Language:	English
Published:	2017
Subjects:	Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Packaging
Online Access:	https://ir.uitm.edu.my/id/eprint/21879/

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