A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid

QR Code

A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid

Packaging is one of important role in medium or platform to attract the target audiences in purchasing of the product. Its play a very big role and a great impact in this modern era globalization which is people are more attracted with visual image in terms of marketing communication. However, nowad...

Full description

Bibliographic Details
Main Author:	Mohd Rashid, Nur Syakira
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Branding (Marketing) Product management Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Packaging
Online Access:	https://ir.uitm.edu.my/id/eprint/21872/

Similar Items

Packaging design as a marketing tool in promoting Tapai Pulut Sarimah / Nurdalila Meor Sepli
by: Meor Sepli, Nurdalila
Published: (2017)

Eco-friendly food packaging : young consumers’ perceptions & practices / Norsyamira Shahrin ... [et al.]
by: Norsyamira, Shahrin, et al.
Published: (2015)

Product trustworthy consumer reaction to product recalls / Hasneezah Abd Rashid
by: Abd Rashid, Hasneezah
Published: (2014)

A study on the factos that influence ASNB brand loyalty / Nik Nur Aswad Nik Sulaiman
by: Nik Sulaiman, Nik Nur Aswad
Published: (2011)

Graphic roles in constructing an appealing packaging of traditional health herbal products / Hanafi Mohd Tahir, Mohd Khairul Azahari Abdul Rani and Syahrul Nizam Shaari
by: Tahir, Hanafi Mohd, et al.
Published: (2011)

A study of consumers preference of local or imported instant food product in Segamat town / Aznita Aishah Abdullah and Marlina Mohd Ali
by: Abdullah, Aznita Aishah, et al.
Published: (2001)

Pengaruh persekitaran dalaman dan rekabentuk kompleks membelibelah ke atas tingkah-laku pembelian pengguna / Salimah Mohd Rashid...[et al.]
by: Mohd Rashid, Salimah, et al.
Published: (2010)

The development and evaluation of new packaging and labelling for Keropok Amplang product / Siti Rohani Ismail
by: Ismail, Siti Rohani
Published: (2018)

The determinants of muslim purchase intention towards the non-muslim halal packaged food manufacturer in Klang Valley / Mohd Hafizuddin Abu Bakar
by: Abu Bakar, Mohd Hafizuddin
Published: (2018)

A cross cultural examination of brand equity and its constructs : a SEM approach using second order factor analysis / Bilal Mustafa Khan
by: Khan, Bilal Mustafa
Published: (2009)

A study on consumer’s purchase intention among millenials towards smartphones brand from China in Malacca / Abdul Azim Jamaluddin
by: Jamaluddin, Abdul Azim
Published: (2019)

A study of brand image towards purchase intention in the Malaysia hotel industry : Purest Hotel Sungai Petani / Muhamad Najib Fahmi Md Noor
by: Md Noor, Muhamad Najib Fahmi
Published: (2020)

Product quality dimensions ranking: The preference of national motorcycle brand customers / Anita Abu Hassan...[et al.]
by: Abu Hassan, Anita, et al.
Published: (2011)

Exploring young consumers’ purchase intention towards foreign brand / Etty Harniza Harun...[et al.]
by: Harun, Etty Harniza, et al.
Published: (2011)

Malaysian perceptions on Rayani Air’s Islamic corporate image and its impact on the future Islamic Airlines / Nadia Mohd Nazri...[et al.]
by: Mohd Nazri, Nadia, et al.
Published: (2020)

The factors of package tours from umrah travel agency on customer selection in Segamat, Johor / Muhammad Izzuddin Halim Roja
by: Halim Roja, Muhammad Izzuddin
Published: (2019)

The effect of the cosmetic packaging on consumer perception / Shahrul Shazeri Salleh
by: Salleh, Shahrul Shazeri
Published: (2014)

Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail
by: Ismail, Nurul Syafiqah
Published: (2019)

Brand personality : a research on Malaysian consumers' perception of Starbucks Coffee outlet / Bamini KPD Balakrishnan ... [et al.]
by: Balakrishnan, Bamini KPD, et al.
Published: (2011)

A study on the perceptions of unhealthy lifestyle and fast food consumption / Fauziah Osni... [et al.]
by: Osni, Fauziah, et al.
Published: (2010)

Factors that affect the customer buying behavior towards life insurance among employees at Jabatan Ketua Menteri Melaka / Fahme Rashid and Nur Wahida Ramly
by: Rashid, Fahme, et al.
Published: (2013)

A study of awareness towards wasiat amongst Bank Rakyat customers / Raja Shurawardi Raja Nor Najiha
by: Raja Shurawardi, Raja Nor Najiha
Published: (2011)

A study on customers' attitudes towards service environment at three selected pizza hut outlets / Norhaniza Zulkaain
by: Zulkaain, Norhaniza
Published: (2004)

A study on the association of quality services and customer satisfaction: a case study at Renaissance Kota Bharu / Rozaina Ibrahim
by: Ibrahim, Rozaina
Published: (2004)

Factor that influences the acceptance of halal cosmetic products: a study on consumers in Klang Valley / Halymatun Sa'adiah Abd Rani
by: Abd Rani, Halymatun Sa'adiah
Published: (2018)

Spending habits among Diploma Muamalat students in Academy of Contemporary Islamic Studies (ACIS) UiTM Puncak Alam / Firdaus Harman.
by: Harman, Firdaus
Published: (2019)

The contribution and significance of product strategy towards consumer acceptance: a case study of JKING Sdn. Bhd. in Johor Bahru / Mohammad Norazham Ismail
by: Ismail, Mohammad Norazham
Published: (2006)

Determinants of consumer's intention towards adopting biometric authentication in electronic banking / Nur Najatul Najwa Suhaimi
by: Suhaimi, Nur Najatul Najwa
Published: (2018)

A study on factors influencing brand loyalty among consumers in Malaysian consmetic industry / Murni Izzati Kamarudzaman
by: Kamarudzaman, Murni Izzati
Published: (2015)

Consumer preference towards UM Land's brand as houses of choice / Puteri Ili Nur Aliaa Ashaari Azman
by: Ashaari Azman, Puteri Ili Nur Aliaa
Published: (2007)

A study on the impact of service quality in EPF / Syaratul Ain Abd Aziz
by: Abd Aziz, Syaratul Ain
Published: (2008)

A study on customer’s awareness towards SUKIMI’S products / Mohd Norisham Mohamad Rosli
by: Mohamad Rosli, Mohd Norisham
Published: (2011)

Customer satisfaction toward Menara Taming Sari: a study at Melaka Taming Sari Berhad / Roselini Jusoh
by: Jusoh, Roselini
Published: (2009)

The impact of demographic factors toward customer loyalty: A study on credit card users / Ramli Saad...[et al.]
by: Saad, Ramli, et al.
Published: (2010)

TNB payment system (Billing) and customer satisfaction: a case study of TNB Banda Kaba Melaka / Solihaton Hanim Halim
by: Halim, Solihaton Hanim
Published: (2009)

The study of customer Perception and expectation toward food presentation / Noorliza Zainol, Hashim Fadzil Ariffin and Abdul Rahman Ahmad Rozali
by: Zainol, Noorliza, et al.
Published: (2018)

A study on effects of service quality dimension towards customer satisfaction in Z Rich Corporation Sdn Bhd / Afiqah Izzati Osman
by: Osman, Afiqah Izzati
Published: (2015)

The effect of corporate social responsibility towards consumer buying behaviour: a study among universities students / Bibianah Thomas and Nor Suziwana Tahir
by: Thomas, Bibianah, et al.
Published: (2019)

A study of factors in influencing demands towards national car model in Malaysia: an empirical study from 1990-2004 / Khairul Mohd Yonan
by: Mohd Yonan, Khairul
Published: (2006)

Antecedents and impacts of trust in mobile transactions: a case study of Malaysian consumers / Mohamad Noorman Masrek, Nora'ayu Ahmad Uzir and Irni Eliana Khairuddin
by: Masrek, Mohamad Noorman, et al.
Published: (2013)