The effect of corporate social responsibility, customer-company identification and trust on satisfaction in banking sector / Wan Nur Hidayah Wan Ahmad Hidhir

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The effect of corporate social responsibility, customer-company identification and trust on satisfaction in banking sector / Wan Nur Hidayah Wan Ahmad Hidhir

The overall objective of this study is to identify association between Corporate Social Responsibility (CSR) with customer satisfaction towards banking sector, to identify association between Customer-Company Identification (CCI) with customer satisfaction towards banking sector, to identify associa...

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Bibliographic Details
Main Author:	Ahmad Hidhir, Wan Nur Hidayah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Consumer satisfaction Banking Trust services. Trust companies
Online Access:	https://ir.uitm.edu.my/id/eprint/21792/

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