Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar

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Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar

The purpose of study is to identify factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry. A review of the study in each area identifies key findings, collecting results and problem statement. This research will review’s the celebrity endors...

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Bibliographic Details
Main Author:	Wan Iskandar, Wan Farah Nadia
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Social aspects. Social marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/21791/

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