A study on factors that influence consumer intention to purchase counterfeit product in UiTM Bandaraya Melaka / Siti Nur Fatin Ayunie Che Mohd Rosli

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A study on factors that influence consumer intention to purchase counterfeit product in UiTM Bandaraya Melaka / Siti Nur Fatin Ayunie Che Mohd Rosli

This study is intends to investigate the factors that influence consumer intention to purchase counterfeit product among students in UiTM Bandaraya Melaka. Four objectives have been determined in this study. First, to identify whether there is significant relationship between social influence and co...

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Bibliographic Details
Main Author:	Che Mohd Rosli, Siti Nur Fatin Ayunie
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Social aspects. Social marketing Marketing Market surveys. Including brand choice. Brand loyalty Universiti Teknologi MARA
Online Access:	https://ir.uitm.edu.my/id/eprint/21781/

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