A study on factors that influence consumer intention to purchase counterfeit product in UiTM Bandaraya Melaka / Siti Nur Fatin Ayunie Che Mohd Rosli
This study is intends to investigate the factors that influence consumer intention to purchase counterfeit product among students in UiTM Bandaraya Melaka. Four objectives have been determined in this study. First, to identify whether there is significant relationship between social influence and co...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2018
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/21781/ |
| _version_ | 1848805333045084160 |
|---|---|
| author | Che Mohd Rosli, Siti Nur Fatin Ayunie |
| author_facet | Che Mohd Rosli, Siti Nur Fatin Ayunie |
| author_sort | Che Mohd Rosli, Siti Nur Fatin Ayunie |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This study is intends to investigate the factors that influence consumer intention to purchase counterfeit product among students in UiTM Bandaraya Melaka. Four objectives have been determined in this study. First, to identify whether there is significant relationship between social influence and consumer intention to purchase counterfeit products. Second, to identify whether there is significant relationship between pricing and consumer intention to purchase counterfeit products. Third, to identify whether there is significant relationship between quality preference and consumer intention to purchase counterfeit products. Lastly, to identify which factors gives most influence on consumer intention to purchase counterfeit products.
The population of the study consist of 1711 students of UiTM Bandaraya Melaka and the data were collected by distributing 320 questionnaires but only 313 respondents returned the questionnaires. Therefore, only 313 questionnaires were used in this study. To analyse the data, descriptive, correlation, and regression analysis were used. From the correlation analysis conducted, the result revealed that there are significant positive relationship between all the independent variables (social influence, pricing and quality preference) and the dependent variables (consumer intention to purchase counterfeit product). Meanwhile, from the regression analysis conducted, it was found that quality preference gave more influence to consumer intention to purchase counterfeit product. |
| first_indexed | 2025-11-14T22:09:22Z |
| format | Student Project |
| id | uitm-21781 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:09:22Z |
| publishDate | 2018 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-217812018-12-26T01:40:28Z https://ir.uitm.edu.my/id/eprint/21781/ A study on factors that influence consumer intention to purchase counterfeit product in UiTM Bandaraya Melaka / Siti Nur Fatin Ayunie Che Mohd Rosli Che Mohd Rosli, Siti Nur Fatin Ayunie Social aspects. Social marketing Marketing Market surveys. Including brand choice. Brand loyalty Universiti Teknologi MARA This study is intends to investigate the factors that influence consumer intention to purchase counterfeit product among students in UiTM Bandaraya Melaka. Four objectives have been determined in this study. First, to identify whether there is significant relationship between social influence and consumer intention to purchase counterfeit products. Second, to identify whether there is significant relationship between pricing and consumer intention to purchase counterfeit products. Third, to identify whether there is significant relationship between quality preference and consumer intention to purchase counterfeit products. Lastly, to identify which factors gives most influence on consumer intention to purchase counterfeit products. The population of the study consist of 1711 students of UiTM Bandaraya Melaka and the data were collected by distributing 320 questionnaires but only 313 respondents returned the questionnaires. Therefore, only 313 questionnaires were used in this study. To analyse the data, descriptive, correlation, and regression analysis were used. From the correlation analysis conducted, the result revealed that there are significant positive relationship between all the independent variables (social influence, pricing and quality preference) and the dependent variables (consumer intention to purchase counterfeit product). Meanwhile, from the regression analysis conducted, it was found that quality preference gave more influence to consumer intention to purchase counterfeit product. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/21781/1/PPb_SITI%20NUR%20FATIN%20AYUNIE%20CHE%20MOHD%20ROSLI%20M%20BM%2018_5.pdf Che Mohd Rosli, Siti Nur Fatin Ayunie (2018) A study on factors that influence consumer intention to purchase counterfeit product in UiTM Bandaraya Melaka / Siti Nur Fatin Ayunie Che Mohd Rosli. (2018) [Student Project] <http://terminalib.uitm.edu.my/21781.pdf> (Unpublished) |
| spellingShingle | Social aspects. Social marketing Marketing Market surveys. Including brand choice. Brand loyalty Universiti Teknologi MARA Che Mohd Rosli, Siti Nur Fatin Ayunie A study on factors that influence consumer intention to purchase counterfeit product in UiTM Bandaraya Melaka / Siti Nur Fatin Ayunie Che Mohd Rosli |
| title | A study on factors that influence consumer intention to purchase counterfeit product in UiTM Bandaraya Melaka / Siti Nur Fatin Ayunie Che Mohd Rosli |
| title_full | A study on factors that influence consumer intention to purchase counterfeit product in UiTM Bandaraya Melaka / Siti Nur Fatin Ayunie Che Mohd Rosli |
| title_fullStr | A study on factors that influence consumer intention to purchase counterfeit product in UiTM Bandaraya Melaka / Siti Nur Fatin Ayunie Che Mohd Rosli |
| title_full_unstemmed | A study on factors that influence consumer intention to purchase counterfeit product in UiTM Bandaraya Melaka / Siti Nur Fatin Ayunie Che Mohd Rosli |
| title_short | A study on factors that influence consumer intention to purchase counterfeit product in UiTM Bandaraya Melaka / Siti Nur Fatin Ayunie Che Mohd Rosli |
| title_sort | study on factors that influence consumer intention to purchase counterfeit product in uitm bandaraya melaka / siti nur fatin ayunie che mohd rosli |
| topic | Social aspects. Social marketing Marketing Market surveys. Including brand choice. Brand loyalty Universiti Teknologi MARA |
| url | https://ir.uitm.edu.my/id/eprint/21781/ |