QR Code

Brand equity and purchase intention of male branded cosmetic products / Nurul Filza Irdina Johari

The cosmetic industry is one of the fastest industry that rapidly grow and profitable for the country. There are few studies within male branded cosmetic products since people always thought cosmetic is related to make-up. However, this study is emphasized on male branded cosmetic products. The purp...

Full description

Bibliographic Details
Main Author:	Johari, Nurul Filza Irdina
Format:	Student Project
Language:	English
Published:	Faculty of Business and Mangement 2018
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Malaysia Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/21756/

Similar Items

The factors influencing consumer buying behaviour on branded goods / Suhailah Musrul
by: Musrul, Suhailah
Published: (2015)

Impact of branding on consumer buying behavior towards Samsung Smart Phone / Mohd Sharizami Mohd Rohari
by: Mohd Rohari, Mohd Sharizami
Published: (2018)

Factors influencing purchase intention towards tablet among young adult in W.P Labuan / Norain Johari
by: Johari, Norain
Published: (2015)

The influence of brand awareness, brand associations, perceived quality, and brand loyalty towards brand equity of Legoland Malaysia / Mira Elliana Zainal
by: Zainal, Mira Elliana
Published: (2015)

Reaching Higher: Sacrifices and Brand Loyalty
by: Alafaleg, Nora
Published: (2024)

Factors influence brand loyalty towards Power Ficos company / Rozaireen Baharom and Juraiza Ezza Johari
by: Baharom, Rozaireen, et al.
Published: (2013)

The effects of brand experience, trust and satisfaction on building brand loyalty - an emphasis study of cosmetic brands in Klang Valley / Nur Syafiqah Aqilah Mohamad Hasim and Saidatul Karimah Zakaria
by: Mohamad Hasim, Nur Syafiqah Aqilah, et al.
Published: (2016)

Level of brand commitment among consumers of local cosmetic products in Melaka / Norazmira Mohd Dzahaimi
by: Mohd Dzahaimi, Norazmira
Published: (2018)

Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi
by: Abu Bakar Azmi, Nursyahirah
Published: (2016)

Brand image perception and its influence on purchase decision: Celcom (M) Bhd / Sabariah Sidek
by: Sidek, Sabariah
Published: (2009)

Factor affecting customer loyalty toward organizing an event at Melaka Stadium Corporation / Nurul Hidayah Jamaludin
by: Jamaludin, Nurul Hidayah
Published: (2008)

Customer loyalty: an exploration of the relationship between service quality and customer intent to return / Ainiwati Bakeri
by: Bakeri, Ainiwati
Published: (2009)

Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar
by: Abdul Talib, Adibah, et al.
Published: (2014)

Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin
by: Shariffudin, Siti Nor Ain
Published: (2007)

Factors influencing customer loyalty towards MILO products / Ena Suhaila Abas
by: Abas, Ena Suhaila
Published: (2008)

Consumers’ acceptance towards mass-customization of bungalows design. a study of Noris Ventures Sdn. Bhd. / Siti Aishah Abdul Manaf
by: Abdul Manaf, Siti Aishah
Published: (2010)

Determinants of intention to buy counterfeit product / Rabi’atuladawiyah Mohd Sharun
by: Mohd Sharun, Rabi’atuladawiyah
Published: (2014)

A study on factor that effect foreign customer loyalty in Telekom Malaysia Berhad / Nurul Atiqah Mohamad Azahar
by: Mohamad Azahar, Nurul Atiqah
Published: (2011)

The effect of customer retention programs on re-patronage intention: a case of Muar Traders Hotel / Nurulain Atan
by: Atan, Nurulain
Published: (2010)

Factors affecting consumer purchase intention: a survey of young adults on international cosmetic brands in Kuala Lumpur, Malaysia / Nur Liyana Bakarudin
by: Bakarudin, Nur Liyana
Published: (2015)

Brand equity and customer repurchase intention towards Agromas products / Ahmad Syakir Kadimin and Mohamad Hanafi Zainal
by: Kadimin, Ahmad Syakir, et al.
Published: (2013)

The impact of promotional mix towards customer-based brand equity on Faiza in Johor / Mohd Fitri Mohd Aznam
by: Mohd Aznam, Mohd Fitri
Published: (2010)

Country of origin matter to brand equity between two electronic giant companies of Japan and South Korea / Fatin Nabilah Abdullah
by: Abdullah, Fatin Nabilah
Published: (2014)

The effectiveness of marketing communication element used by Ikhlas Consultant & Services (ICS), Johor Bahru to build brand equity / Siti Nurbadriah Shafie
by: Shafie, Siti Nurbadriah
Published: (2011)

Evaluation on customer adoption process and brand positioning for Scientige Sdn Bhd in 2007 / Norhaidah Ahmad
by: Ahmad, Norhaidah
Published: (2007)

A study on factors contributed towards repeat purchase behavior / Nurasyikin Shaari
by: Shaari, Nurasyikin
Published: (2009)

A study on factors influencing brand loyalty among consumers in Malaysian consmetic industry / Murni Izzati Kamarudzaman
by: Kamarudzaman, Murni Izzati
Published: (2015)

A study on consumer awareness of Celcom sukses prepaid towards Indonesian’s migrant in Malaysia / Rani Nerawi
by: Nerawi, Rani
Published: (2009)

The relationship of brand image and service quality on student loyalty: a case of MY-K, KKTM Sri Gading / Nurul Syafika Mohd Nasir
by: Mohd Nasir, Nurul Syafika
Published: (2018)

The impact of servicescape on customer satisfaction and customer loyalty of Hotel Puri Melaka / Tun Frisha Fazara Zulkarnain
by: Zulkarnain, Tun Frisha Fazara
Published: (2009)

The effect of trust, customer satisfaction and image on customers’ loyalty in Bank Islam Ipoh, Perak Darul Ridzuan / Nurul Huda Mohamad Jaffar
by: Mohamad Jaffar, Nurul Huda
Published: (2010)

The effectiveness of branding at Telekom Malaysia Berhad (TM) / Nik Mohd Hanis Zakaria
by: Zakaria, Nik Mohd Hanis
Published: (2009)

Readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley / Rashidah Mohamad Ramli
by: Mohamad Ramli, Rashidah
Published: (2006)

The moderating effect of brand trust on the relationship between customer brand engagement and brand loyalty: a conceptual review / Nurul Aqmar Zaidun, Mazzini Muda and Nor Hashima Hashim
by: Zaidun, Nurul Aqmar, et al.
Published: (2020)

Product trustworthy consumer reaction to product recalls / Hasneezah Abd Rashid
by: Abd Rashid, Hasneezah
Published: (2014)

Factors that influence the brand equity of Apple’s smartphone among students at Universiti Teknologi MARA Malacca City Campus / Nur Diana Ruslan and Nur Fatihah Ghafar
by: Ruslan, Nur Diana, et al.
Published: (2016)

A study on Integrated Marketing Communication (IMC) influences brand awareness of TM Point Senawang, Seremban / Nurzeela Razali
by: Razali, Nurzeela
Published: (2014)

The relationship celebrity endorsement in cosmetic advertisement towards the brand loyalty in Klang Valley / Norafifi Samat
by: Samat, Norafifi
Published: (2014)

Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni
by: Asmuni, Mohd Sharul Shafik
Published: (2018)

Factors influencing consumer behavior towards luxury brands: a study among International Business Students of UiTM Malacca City Campus / Nurfazliana Idris
by: Idris, Nurfazliana
Published: (2018)