Factor affecting purchasing intention towards green products among Generation Y in Malacca City / Nur Anis Nor Azlan

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Factor affecting purchasing intention towards green products among Generation Y in Malacca City / Nur Anis Nor Azlan

The aim of this research is to examine factors affecting generation Y towards intention to purchase green product. In today’s society whereby technology is rapidly growing day by day, it is one of the main causes towards the changes in the environment. Nevertheless, these changes in the environment...

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Bibliographic Details
Main Author:	Nor Azlan, Nur Anis
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Environmental aspects. Green marketing Social aspects. Social marketing Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/21606/

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