Effect of mall environment on consumer buying behavior in Melaka City / Nabila Ahmad

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Effect of mall environment on consumer buying behavior in Melaka City / Nabila Ahmad

This study was conducted in order to determine the effect of mall environment on consumer buying behavior in Melaka City. It investigated the preferences of mall consumers for the factor affecting their consumer buying behavior. The study used a survey questionnaire to gather information from the co...

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Bibliographic Details
Main Author:	Ahmad, Nabila
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Environmental aspects. Green marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Shopping centers. Shopping malls Department stores
Online Access:	https://ir.uitm.edu.my/id/eprint/21592/

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