Effect of mall environment on consumer buying behavior in Melaka City / Nabila Ahmad
This study was conducted in order to determine the effect of mall environment on consumer buying behavior in Melaka City. It investigated the preferences of mall consumers for the factor affecting their consumer buying behavior. The study used a survey questionnaire to gather information from the co...
| Main Author: | |
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/21592/ |
| _version_ | 1848805286338363392 |
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| author | Ahmad, Nabila |
| author_facet | Ahmad, Nabila |
| author_sort | Ahmad, Nabila |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This study was conducted in order to determine the effect of mall environment on consumer buying behavior in Melaka City. It investigated the preferences of mall consumers for the factor affecting their consumer buying behavior. The study used a survey questionnaire to gather information from the consumers by passing to the consumers individually to get an instant answer. The theoretical framework of this study was based on consumer behavior theories from various authors. For example, empirical evidence suggests that the success of shopping malls today lays in their ability to offer customers both consumer and social experiences under one roof (Dennis et al., 2002; Haytko and Baker, 2004) and these issues were discussed in the literature review. The findings of the study indicated that aesthetics is the most affecting factor for consumer buying behavior. |
| first_indexed | 2025-11-14T22:08:37Z |
| format | Student Project |
| id | uitm-21592 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:08:37Z |
| publishDate | 2018 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-215922018-11-14T09:20:25Z https://ir.uitm.edu.my/id/eprint/21592/ Effect of mall environment on consumer buying behavior in Melaka City / Nabila Ahmad Ahmad, Nabila Environmental aspects. Green marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Shopping centers. Shopping malls Department stores This study was conducted in order to determine the effect of mall environment on consumer buying behavior in Melaka City. It investigated the preferences of mall consumers for the factor affecting their consumer buying behavior. The study used a survey questionnaire to gather information from the consumers by passing to the consumers individually to get an instant answer. The theoretical framework of this study was based on consumer behavior theories from various authors. For example, empirical evidence suggests that the success of shopping malls today lays in their ability to offer customers both consumer and social experiences under one roof (Dennis et al., 2002; Haytko and Baker, 2004) and these issues were discussed in the literature review. The findings of the study indicated that aesthetics is the most affecting factor for consumer buying behavior. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/21592/1/PPb_NABILA%20AHMAD%20M%20BM%2018_5.pdf Ahmad, Nabila (2018) Effect of mall environment on consumer buying behavior in Melaka City / Nabila Ahmad. (2018) [Student Project] <http://terminalib.uitm.edu.my/21592.pdf> (Unpublished) |
| spellingShingle | Environmental aspects. Green marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Shopping centers. Shopping malls Department stores Ahmad, Nabila Effect of mall environment on consumer buying behavior in Melaka City / Nabila Ahmad |
| title | Effect of mall environment on consumer buying behavior in Melaka City / Nabila Ahmad |
| title_full | Effect of mall environment on consumer buying behavior in Melaka City / Nabila Ahmad |
| title_fullStr | Effect of mall environment on consumer buying behavior in Melaka City / Nabila Ahmad |
| title_full_unstemmed | Effect of mall environment on consumer buying behavior in Melaka City / Nabila Ahmad |
| title_short | Effect of mall environment on consumer buying behavior in Melaka City / Nabila Ahmad |
| title_sort | effect of mall environment on consumer buying behavior in melaka city / nabila ahmad |
| topic | Environmental aspects. Green marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Shopping centers. Shopping malls Department stores |
| url | https://ir.uitm.edu.my/id/eprint/21592/ |