Factors influencing consumer electronic word-of-mouth intention among Gen-Y towards travel destination / Muhammad Ikram Badrul Hisham

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Factors influencing consumer electronic word-of-mouth intention among Gen-Y towards travel destination / Muhammad Ikram Badrul Hisham

This research purpose is to study the factor influencing consumers’ eWOM intention among generation Y towards travel destination. Electronic word-of-mouth (eWOM) have received significant attention in recent years which could influence the purchasing decisions of consumers. Thus, eWOM can happen in...

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Bibliographic Details
Main Author:	Badrul Hisham, Muhammad Ikram
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Youth Marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/21588/

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