Factors that influence online purchase intention among millennial / Muhammad Hilmi Anwar

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Factors that influence online purchase intention among millennial / Muhammad Hilmi Anwar

Online purchase is the process of buying things either products or services through the Internet. It is growing rapidly every year throughout the world. In Malaysia, it have been ranked 9th as the most popular reason for people to go online by Malaysia Communication and Multimedia Commision. Most of...

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Bibliographic Details
Main Author:	Anwar, Muhammad Hilmi
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Marketing Telemarketing. Internet marketing Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting
Online Access:	https://ir.uitm.edu.my/id/eprint/21579/

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