Factors affecting purchase and repurchase intention of Samsung Galaxy Smartphone in Melaka / Muhammad Fahmi Nazarudin

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Factors affecting purchase and repurchase intention of Samsung Galaxy Smartphone in Melaka / Muhammad Fahmi Nazarudin

Samsung is one of the leading manufacturer and top seller in the world in the smartphone industry. Despite all the problems encountered by Samsung corporation, Samsung is still managed to maintain their performance and ranking as one of the giant in the smartphone industry. Throughout this study, th...

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Bibliographic Details
Main Author:	Nazarudin, Muhammad Fahmi
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Pricing Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/21571/

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