A study of the usage of uses and gratification and also narcissism in social media to influence student engagement / Muhammad Azizi Yusri
This study focuses on the usage of uses and gratification and also narcissism in social media that can influence student engagement. Data were gathered from a non-probability sample of 127 respondents through online tools, Google Form. Factor analysis result shown that uses and gratification is supp...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2018
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| Online Access: | https://ir.uitm.edu.my/id/eprint/21562/ |
| _version_ | 1848805278580998144 |
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| author | Yusri, Muhammad Azizi |
| author_facet | Yusri, Muhammad Azizi |
| author_sort | Yusri, Muhammad Azizi |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This study focuses on the usage of uses and gratification and also narcissism in social media that can influence student engagement. Data were gathered from a non-probability sample of 127 respondents through online tools, Google Form. Factor analysis result shown that uses and gratification is supported by few elements such as past-time, affection, fashion and sociability while narcissism is supported by authority/superior, exhibitionism, exploitativeness and vanity. In particular, people who used social media has their own need and self-satisfaction. In contrast, both uses and gratification and narcissism have their own role to engage with the student involvement. There is issue regarding these variables as they argue the function of these platforms to these users since all of them has their same commons. Throughout this study, it stated that uses and gratification is strongly correlated with the student engagement compared to narcissism. This paper includes a discussion of the study throughout the result finding and also the conclusion and recommendation for future research. |
| first_indexed | 2025-11-14T22:08:30Z |
| format | Student Project |
| id | uitm-21562 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:08:30Z |
| publishDate | 2018 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-215622018-11-13T08:42:52Z https://ir.uitm.edu.my/id/eprint/21562/ A study of the usage of uses and gratification and also narcissism in social media to influence student engagement / Muhammad Azizi Yusri Yusri, Muhammad Azizi Social perception. Social cognition Social groups. Group dynamics Online social networks This study focuses on the usage of uses and gratification and also narcissism in social media that can influence student engagement. Data were gathered from a non-probability sample of 127 respondents through online tools, Google Form. Factor analysis result shown that uses and gratification is supported by few elements such as past-time, affection, fashion and sociability while narcissism is supported by authority/superior, exhibitionism, exploitativeness and vanity. In particular, people who used social media has their own need and self-satisfaction. In contrast, both uses and gratification and narcissism have their own role to engage with the student involvement. There is issue regarding these variables as they argue the function of these platforms to these users since all of them has their same commons. Throughout this study, it stated that uses and gratification is strongly correlated with the student engagement compared to narcissism. This paper includes a discussion of the study throughout the result finding and also the conclusion and recommendation for future research. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/21562/1/PPb_MUHAMMAD%20AZIZI%20YUSRI%20M%20BM%2018_5.pdf Yusri, Muhammad Azizi (2018) A study of the usage of uses and gratification and also narcissism in social media to influence student engagement / Muhammad Azizi Yusri. (2018) [Student Project] <http://terminalib.uitm.edu.my/21562.pdf> (Unpublished) |
| spellingShingle | Social perception. Social cognition Social groups. Group dynamics Online social networks Yusri, Muhammad Azizi A study of the usage of uses and gratification and also narcissism in social media to influence student engagement / Muhammad Azizi Yusri |
| title | A study of the usage of uses and gratification and also narcissism in social media to influence student engagement / Muhammad Azizi Yusri |
| title_full | A study of the usage of uses and gratification and also narcissism in social media to influence student engagement / Muhammad Azizi Yusri |
| title_fullStr | A study of the usage of uses and gratification and also narcissism in social media to influence student engagement / Muhammad Azizi Yusri |
| title_full_unstemmed | A study of the usage of uses and gratification and also narcissism in social media to influence student engagement / Muhammad Azizi Yusri |
| title_short | A study of the usage of uses and gratification and also narcissism in social media to influence student engagement / Muhammad Azizi Yusri |
| title_sort | study of the usage of uses and gratification and also narcissism in social media to influence student engagement / muhammad azizi yusri |
| topic | Social perception. Social cognition Social groups. Group dynamics Online social networks |
| url | https://ir.uitm.edu.my/id/eprint/21562/ |