Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni

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Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni

This Research study is aimed to identify the factors of customer purchase intention in Genting Highland Premium Outlet, Pahang. The elements that will be examined were environment, tenant variety and promotion. Convenient sampling technique was used and adapted. Questionnaires were been adapted from...

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Bibliographic Details
Main Author:	Asmuni, Mohd Sharul Shafik
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Environmental aspects. Green marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/21551/

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