Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni
This Research study is aimed to identify the factors of customer purchase intention in Genting Highland Premium Outlet, Pahang. The elements that will be examined were environment, tenant variety and promotion. Convenient sampling technique was used and adapted. Questionnaires were been adapted from...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2018
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| Online Access: | https://ir.uitm.edu.my/id/eprint/21551/ |
| _version_ | 1848805275208777728 |
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| author | Asmuni, Mohd Sharul Shafik |
| author_facet | Asmuni, Mohd Sharul Shafik |
| author_sort | Asmuni, Mohd Sharul Shafik |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This Research study is aimed to identify the factors of customer purchase intention in Genting Highland Premium Outlet, Pahang. The elements that will be examined were environment, tenant variety and promotion. Convenient sampling technique was used and adapted. Questionnaires were been adapted from various research journals that related to the topic and been distributed to 150 respondents around Kuala Lumpur area. Total 150 questionnaires were collected and were found usable. Data then been analyzed by using SPSS. Hence data been analyzed using several statistical analysis including demographic profile, reliability analysis, correlation test and multiple regression test. Furthermore, the result shows and confirmed that all of the variables are positively related towards customer purchase intention in Genting Highland Premium Outlet. As conclusion, the findings of this research study can be beneficial especially to the management of Genting and product brand. |
| first_indexed | 2025-11-14T22:08:26Z |
| format | Student Project |
| id | uitm-21551 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:08:26Z |
| publishDate | 2018 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-215512018-11-13T08:49:17Z https://ir.uitm.edu.my/id/eprint/21551/ Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni Asmuni, Mohd Sharul Shafik Environmental aspects. Green marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This Research study is aimed to identify the factors of customer purchase intention in Genting Highland Premium Outlet, Pahang. The elements that will be examined were environment, tenant variety and promotion. Convenient sampling technique was used and adapted. Questionnaires were been adapted from various research journals that related to the topic and been distributed to 150 respondents around Kuala Lumpur area. Total 150 questionnaires were collected and were found usable. Data then been analyzed by using SPSS. Hence data been analyzed using several statistical analysis including demographic profile, reliability analysis, correlation test and multiple regression test. Furthermore, the result shows and confirmed that all of the variables are positively related towards customer purchase intention in Genting Highland Premium Outlet. As conclusion, the findings of this research study can be beneficial especially to the management of Genting and product brand. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/21551/1/PPb_MOHD%20SHARUL%20SHAFIK%20ASMUNI%20M%20BM%2018_5.pdf Asmuni, Mohd Sharul Shafik (2018) Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni. (2018) [Student Project] <http://terminalib.uitm.edu.my/21551.pdf> (Unpublished) |
| spellingShingle | Environmental aspects. Green marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Asmuni, Mohd Sharul Shafik Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni |
| title | Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni |
| title_full | Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni |
| title_fullStr | Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni |
| title_full_unstemmed | Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni |
| title_short | Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni |
| title_sort | customer purchase intention in genting highland premium outlet (ghpo) / mohd sharul shafik asmuni |
| topic | Environmental aspects. Green marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| url | https://ir.uitm.edu.my/id/eprint/21551/ |