Millennial women preferences on bricks-and-mortar retail, in the era of digitalization: a study of fashion industry / Fatin Fasihah Mohd Zainy

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Millennial women preferences on bricks-and-mortar retail, in the era of digitalization: a study of fashion industry / Fatin Fasihah Mohd Zainy

The purpose of this research is to identify the most significant variable to measure determinants of the millennial women preferences on bricks-and-mortar retail in the era of digitalization, which is a study of fashion industry. There are five independent variables to measure the millennial women p...

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Bibliographic Details
Main Author:	Mohd Zainy, Fatin Fasihah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	HF Commerce Retail trade Women. Feminism Dressmaking and women's tailoring. Fashion
Online Access:	https://ir.uitm.edu.my/id/eprint/21531/

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