The effectiveness of product placement in a 60 second video and its influence towards consumer behaviour / Aiza Adriena Abdull Ropha

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The effectiveness of product placement in a 60 second video and its influence towards consumer behaviour / Aiza Adriena Abdull Ropha

Marketers are constantly looking for alternatives to deliver the right message too the target market. Product placement has been one of the alternatives and has grown for decades that many companies have used in their marketing communication method. It has been established that viewers are starting...

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Bibliographic Details
Main Author:	Abdull Ropha, Aiza Adriena
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Marketing Product management Marketing research. Marketing research companies. Sales forecasting Advertising
Online Access:	https://ir.uitm.edu.my/id/eprint/21508/

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