Customer motivation towards salary deduction scheme: a case study of Amanah Saham Bumiputera (ASB) Scheme / Shareena Adnan

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Customer motivation towards salary deduction scheme: a case study of Amanah Saham Bumiputera (ASB) Scheme / Shareena Adnan

ASNS has offered 10 types of schemes, which are ASN, ASN 2, ASN 3, ASG-Pendidikan, ASG-Kesihatan, ASG-Persaraan, ASS, ASW 2020, ASM, and ASD. Salary deduction scheme is offer to those who are working and have fixed salary. This salary deduction scheme is meant for ASS unit holder. The investors can...

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Bibliographic Details
Main Author:	Adnan, Shareena
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Personal finance. Financial literacy
Online Access:	https://ir.uitm.edu.my/id/eprint/21503/

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