Determining the factors that influence the sales volume: a case study of MVBD, Menara Kuala Lumpur / Nuradlina Che Min

QR Code

Determining the factors that influence the sales volume: a case study of MVBD, Menara Kuala Lumpur / Nuradlina Che Min

This study examines the factors of marketing mix that influence the sales volume of products and services offered. Specifically, the study examines the association between price; service, and promotional activities with sales volume. Delivering service quality is an essential strategy for success an...

Full description

Bibliographic Details
Main Author:	Che Min, Nuradlina
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Subjects:	Marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/21499/

Similar Items

Service quality factors effecting customer's behavioral intentions towards Selesa Beach Resort, Port Dickson / Siti Zubaidah Bakri
by: Bakri, Siti Zubaidah
Published: (2007)

Study of relationship marketing towards the customer retention practices by HICOM Diecasting Sdn Bhd / Khairun Aini Roslan
by: Roslan, Khairun Aini
Published: (2009)

The effectiveness of promotional mix (advertising and sales promotion) in enhancing the customer awareness: “study in Agrobank” / Musa Muhammad @ Harun
by: Muhammad @ Harun, Musa
Published: (2009)

Customer attitudes on customer purchase intention towards adulterants cosmetic products / Nor Fadzilla Zainal Abidin
by: Zainal Abidin, Nor Fadzilla
Published: (2018)

Lembaga Tabung Haji (TH): relationship between encouragement rewards scheme for Malaysia's school with customer behavior / Mohd Faizal Mohamad
by: Mohamad, Mohd Faizal
Published: (2007)

Determinant of consumer buying behaviour towards healthy products / Arsyad Abdul Razak
by: Abdul Razak, Arsyad
Published: (2011)

Customer retention in MPH Bookstore Great Eastern Mall outlet / Wan Shazana Abd Aziz
by: Abd Aziz, Wan Shazana
Published: (2010)

Tenants satisfaction towards the facilities provided by Technology Park Malaysia / Siti Ainun Mardiah Jamaludin
by: Jamaludin, Siti Ainun Mardiah
Published: (2008)

The factors that contribute to customer retention for Chevrolet in DRB-Hicom Berhad / Noor Aznina Naim
by: Naim, Noor Aznina
Published: (2006)

Potential customer intention to buy Amanah Saham 1 Malaysia: case study in Melaka / Nor Hafizah Md Salleh
by: Md Salleh, Nor Hafizah
Published: (2009)

The impact of service quality towards customer loyalty at Macy Home Furnishings / Nurkhairiyah Suhairi
by: Suhairi, Nurkhairiyah
Published: (2014)

Packaging attributes that affect consumer buying behavior on generic product in Aeon Big Sutera Utama / Suhaili Md Tarmudi and Muhammad Amnan Ruslan
by: Md Tarmudi, Suhaili, et al.
Published: (2014)

The utilization of Georaphical Information Systems (GIS) for managing the customer value in the geographical marketplace / Abdul Manaf Bohari...[et al.]
by: Bohari, Abdul Manaf, et al.
Published: (2010)

Customer acceptance towards the marketing mix at Lazaria shop Ayer Keroh fly-over restaurant Melaka / Shahiela Akma Abdul Azis
by: Abdul Azis, Shahiela Akma
Published: (2005)

Factors influencing consumer electronic word-of-mouth intention among Gen-Y towards travel destination / Muhammad Ikram Badrul Hisham
by: Badrul Hisham, Muhammad Ikram
Published: (2018)

Marketing the Sabah Museum in year 2000 / Christopher John Baptist
by: John Baptist, Christopher
Published: (1993)

An exploratory study of customer satisfaction towards homestay programme in Kampung Pulai, Melaka / Sofinah Yussoff
by: Yussoff, Sofinah
Published: (2009)

Relationship between customer satisfaction and loyalty towards ASNB services in Kuala Lumpur / Siti Nazirah Omar
by: Omar, Siti Nazirah
Published: (2006)

Marketing mix strategy of intercity train service towards the enhancement of corporate image of KTM Berhad at Kuala Lumpur Central Station / Hana Azleen Amiruddin
by: Amiruddin, Hana Azleen
Published: (2007)

Factors affecting consumers preferences towards fishermen's market in PNK Papar Sabah / Norlilah Kadir
by: Kadir, Norlilah
Published: (2015)

Promotional strategies towards incerasing the customer awareness in Kazzponic Sdn Bhd in Malacca / Khairil Imran Mohd Yahya
by: Mohd Yahya, Khairil Imran
Published: (2009)

Factors contribute to customer awareness towards Takaful Mesra product at Etiqa Insurance and Takaful Seremban Branch / Khairunnisa Mohamad
by: Mohamad, Khairunnisa
Published: (2011)

Factors that affect the intention to purchase branded counterfeit products among students in UiTM Kampus Bandaraya Melaka / Syahirah Maimunah Hashim
by: Hashim, Syahirah Maimunah
Published: (2019)

The consumer awareness through direct response on media comercial (PPZ – MAIWP) / Nor Fitrina Abdul Rohani
by: Abdul Rohani, Nor Fitrina
Published: (2009)

The influence of online advertising in enhancing consumer’s purchase intention / Natassya Muhammad Redza
by: Muhammad Redza, Natassya
Published: (2015)

Technology Based Business Idea Blueprint (MUDA Enterprise) / Muhamad Danial Hairudin
by: Hairudin, Muhamad Danial
Published: (2020)

The influence of food’s packaging elements towards customer buying behavior for small and medium enterprise / Wan Muhammad Haneef Wan Mohd Salleh and Nurul Farhana Sardimin
by: Wan Mohd Salleh, Wan Muhammad Haneef, et al.
Published: (2015)

The effectiveness of promotional tools in enhancing awareness of MSCorp's products / Alfiee Qusyairi Abd Patah
by: Abd Patah, Alfiee Qusyairi
Published: (2007)

Marketing mix strategy that influences customer purchase intention in Melaka Mall Shopping Complex / Nik Nor Shafini Che Hassan
by: Che Hassan, Nik Nor Shafini
Published: (2009)

Market intervention and easing the shortage of sugar (a case study in Muar) / Qurratu ‘Aini Sabtu
by: Sabtu, Qurratu ‘aini
Published: (2010)

Factors that affecting purchase intention towards skincare products. A study of students in Universiti Teknologi Mara (UiTM) Kampus Bandaraya Melaka, Malaysia / Siti Najihah Rosman
by: Rosman, Siti Najihah
Published: (2018)

Factors influencing green purchase intention among working consumers in Petaling Jaya, Selangor / Hanisah Mahmud Hishamuddin
by: Mahmud Hishamuddin, Hanisah
Published: (2019)

Factors that affect the acceptance level of consumers in Malaysia towards environmental- friendly products / Norhayati Muhamad Mazlan
by: Muhamad Mazlan, Norhayati
Published: (2013)

Relationship marketing and its effects towards customers' satisfaction: a case study on Cari Sparepart Sdn. Bhd. / Khairol Azli Othman
by: Othman, Khairol Azli
Published: (2003)

4P’s marketing strategy affecting customer’s purchase intentions towards Maxis / Siti Zaharah Salleh
by: Salleh, Siti Zaharah
Published: (2009)

Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin
by: Shariffudin, Siti Nor Ain
Published: (2007)

Effect of promotion factors toward the level of customer awareness of REMIX magazine published by Utusan Melayu (Malaysia) Berhad at Bandar Baru Bangi in year 2008 / Nur Farhana Omar
by: Omar, Nur Farhana
Published: (2018)

Factors influencing the behavior of the customers towards the servicescape offered by the Hang Jebat Stadium / Mohammad Fadly Mohamed Mansor
by: Mohamed Mansor, Mohammad Fadly
Published: (2007)

Comparative measurement of customer satisfaction based on their expectation and perceived value towards Bayo service / Mohd Wahyuddin Mahmood
by: Mahmood, Mohd Wahyuddin
Published: (2008)

A study on the factor that contribute to the satisfaction of the customer towards the services that is provided by Telekom Malaysia (Seremban Branches) for the C&B (Consumer & Business) Units / Mohd Nazrul Ikram Baharon
by: Saharon, Mohd Nazrul Ikram
Published: (2004)