Factors that contribute to the effectiveness of Perodua customer retention program / Norfa'izah Safaruddin

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Factors that contribute to the effectiveness of Perodua customer retention program / Norfa'izah Safaruddin

As market growth slows or as markets become more competitive and level of switching costs increase, firms are more likely to attempt to maintain their market share by focusing on retaining current customers. Customer retention has been advocated as an easier and more reliable source of superior perf...

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Bibliographic Details
Main Author:	Safaruddin, Norfa'izah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Market segmentation. Target marketing Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/21491/

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