The impact of niche marketing strategies on marketing performance / Muhd Naim Razali

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The impact of niche marketing strategies on marketing performance / Muhd Naim Razali

The purpose of this research is to know impact of niche marketing strategies on marketing performance, by finding the determinants that contributes to niche marketing strategies on marketing performance; to study the relationship between segmentation, targeting, differentiation and positioning on ma...

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Bibliographic Details
Main Author:	Razali, Muhd Naim
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Theory. Method. Relation to other subjects. Performance Marketing Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting
Online Access:	https://ir.uitm.edu.my/id/eprint/21485/

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