The impact of niche marketing strategies on marketing performance / Muhd Naim Razali
The purpose of this research is to know impact of niche marketing strategies on marketing performance, by finding the determinants that contributes to niche marketing strategies on marketing performance; to study the relationship between segmentation, targeting, differentiation and positioning on ma...
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2008
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/21485/ |
| _version_ | 1848805257897836544 |
|---|---|
| author | Razali, Muhd Naim |
| author_facet | Razali, Muhd Naim |
| author_sort | Razali, Muhd Naim |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The purpose of this research is to know impact of niche marketing strategies on marketing performance, by finding the determinants that contributes to niche marketing strategies on marketing performance; to study the relationship between segmentation, targeting, differentiation and positioning on marketing performance, design and finally to provide some recommendation and suggestion for Ministry of Entrepreneur and Cooperative Development, Ministry of International Trade Industries to improve the effectiveness of SME product's marketing. It is found that some of the small and medium companies still cannot improve their marketing performance. As to solve their problem researcher suggest implementing niche marketing strategies to improve their marketing performance. Part of the reason is because the marketers not fully utilize marketing strategies to improve their marketing performance. In this paper, the researcher conducted a survey of company preferences. 100 respondents were selected among the companies listed in Small Medium
Industries Development Corporation (SMIDEC). The respondents were asked to complete a questionnaire concerning their preferences on niches marketing strategies on marketing performance. The finding shows that only segmentation, targeting and differentiation give a positive effect to marketing performance. |
| first_indexed | 2025-11-14T22:08:10Z |
| format | Student Project |
| id | uitm-21485 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:08:10Z |
| publishDate | 2008 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-214852018-11-01T09:26:36Z https://ir.uitm.edu.my/id/eprint/21485/ The impact of niche marketing strategies on marketing performance / Muhd Naim Razali Razali, Muhd Naim Theory. Method. Relation to other subjects. Performance Marketing Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting The purpose of this research is to know impact of niche marketing strategies on marketing performance, by finding the determinants that contributes to niche marketing strategies on marketing performance; to study the relationship between segmentation, targeting, differentiation and positioning on marketing performance, design and finally to provide some recommendation and suggestion for Ministry of Entrepreneur and Cooperative Development, Ministry of International Trade Industries to improve the effectiveness of SME product's marketing. It is found that some of the small and medium companies still cannot improve their marketing performance. As to solve their problem researcher suggest implementing niche marketing strategies to improve their marketing performance. Part of the reason is because the marketers not fully utilize marketing strategies to improve their marketing performance. In this paper, the researcher conducted a survey of company preferences. 100 respondents were selected among the companies listed in Small Medium Industries Development Corporation (SMIDEC). The respondents were asked to complete a questionnaire concerning their preferences on niches marketing strategies on marketing performance. The finding shows that only segmentation, targeting and differentiation give a positive effect to marketing performance. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/21485/1/PPb_MUHD%20NAIM%20RAZALI%20M%20BM%2008_5.pdf Razali, Muhd Naim (2008) The impact of niche marketing strategies on marketing performance / Muhd Naim Razali. (2008) [Student Project] <http://terminalib.uitm.edu.my/21485.pdf> (Unpublished) |
| spellingShingle | Theory. Method. Relation to other subjects. Performance Marketing Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Razali, Muhd Naim The impact of niche marketing strategies on marketing performance / Muhd Naim Razali |
| title | The impact of niche marketing strategies on marketing performance / Muhd Naim Razali |
| title_full | The impact of niche marketing strategies on marketing performance / Muhd Naim Razali |
| title_fullStr | The impact of niche marketing strategies on marketing performance / Muhd Naim Razali |
| title_full_unstemmed | The impact of niche marketing strategies on marketing performance / Muhd Naim Razali |
| title_short | The impact of niche marketing strategies on marketing performance / Muhd Naim Razali |
| title_sort | impact of niche marketing strategies on marketing performance / muhd naim razali |
| topic | Theory. Method. Relation to other subjects. Performance Marketing Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting |
| url | https://ir.uitm.edu.my/id/eprint/21485/ |