The impact of servicescape towards Melaka International Trade Centre (MITC) service quality / Intan Adila Adam

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The impact of servicescape towards Melaka International Trade Centre (MITC) service quality / Intan Adila Adam

This research is about a study on the impact of Servicescape towards Melaka International Trade Centre (MITC) Service Quality. Elements such as physical facility, location, ambient conditions and interpersonal conditions have been identified in order to investigate whether or not these factors have...

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Bibliographic Details
Main Author:	Adam, Intan Adila
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Market segmentation. Target marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/21446/

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